January, 2012
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Archive | January, 2012

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Understanding Facebook Promotion Guidelines

Posted on 30 January 2012 by FBiframes

Facebook has rules and guidelines for running a contest / promotion on Facebook, and you should understand them before you start your own contest. While you may see others violating the terms, Facebook does state that it can remove materials relating to a promotion or even disable your page or account, so it pays to follow the rules!

Read Facebook Guidelines

You can use FBiframes.com’s sweepstakes app or photo/voting contest app to administer your contests, or you can get a custom contest app built by FBiframes that enables your company to have its own branded contest app to interact with your social media community.

There are a handful of rules, but basically with a Facebook promotion you cannot collect entries, conduct a drawing, or notify winners through your Facebook page’s main Wall. Everything must be done through a separate link on your Facebook page.

For example, you cannot:

  • Publish a post on your Wall that says “everyone who responds to this post is entered to win xyz.”
  • Ask people to upload a photo to your Wall to be entered into a contest.
  • Announce the winner of your contest with a post on your Wall.
  • Have anyone who ‘Likes’ your page be automatically entered in a drawing (you can have this be a condition of entry, but it cannot be the only way that someone enters the contest).

If you have any other questions please comment below.

FBiframes is a Facebook and social media marketing application service provider (“ASP”), that enables small business owners and marketing professionals to easily create custom apps for their Facebook fan pages without any technical knowledge. Our customizable apps increase user engagement and allow businesses’ to increase social media interactions with potential clients. Our current apps are developed for Facebook with opportunities for cross-platform engagements (twitter and youtube).

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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New Visual / HTML Editor App Features

Posted on 12 January 2012 by FBiframes

New HTML Editor App for FBiframes…

FBiframes HTML Editor App has undergone a few updates that will hopefully make it even more powerful and useful. It’s a great app for designers and developers as it gives you the ability to edit HTML directly, giving you control over what exactly gets displayed on a fan page. We’re also making it more user-friendly for novice users through items called “shortcodes”. Users of the app will find another additional line of buttons on the editor now that provide direct access to easily add the shortcodes.

HTML Editor App to provide more functionality

These provide even more functionality, to easily add things like Google Maps & Charts, styled buttons, tabs, YouTube & Vimeo videos, tooltips, slideshows, and more. We’ll be going into more detail about each of these features in the coming blog posts. But, feel free to go ahead and add the app to your account and play around with it! There’s no cost to do so.

We’ve also added a “Preview” button below the editor, which makes it easy to view what your page will look like, without having to add it to a fan page.

Lastly, we’ve consolidated all of our previous HTML Editor apps into just one to avoid any confusion about which one to choose. Now you get all the great features – all in one app!

Get Started

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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How to embed Google Picasa in Facebook fan pages

Posted on 09 January 2012 by FBiframes

FBiframes’ Visual/HTML Editor app enables Google Picasa users to embed a slideshow, images, photos and photo albums into your Facebook fan page.

Embedding Picasa slideshows, albums, and images

Increase interaction with your businesses Facebook Fan page by embedding a Picasa slideshow, album, or image. All it takes is the small snippet of HTML that you then paste in the HTML view of your FBiframes apps admin dashboard.

Follow the steps below to get it:

Slideshow

You can embed a Flash slideshow of any web album. It’ll be automatically updated when you make changes to your album. Follow these steps to embed a slideshow:

  1. On the My Photos page, click your album.
  2. Click Link to this album on the right-hand side.
  3. Click Embed Slideshow.
  4. Choose your slideshow settings, such as image size, captions, and autoplay.
  5. Once you’ve chosen your settings, copy the resulting HTML code (Ctrl-C).
  6. Back in FBiframes admin Paste the HTML (Ctrl-V) in the HTML view for your fan page

Album

When you embed an album in your site, the album cover will display. Viewers who click the cover image will then be taken to view the album in Picasa Web Albums. Follow these steps to embed an album:

  1. On the My Photos page, click your album.
  2. Click Link to this album on the right-hand side.
  3. Copy the HTML (Ctrl-C) in the ‘Paste HTML to embed in website’ field.
  4. Back in FBiframes admin Paste the HTML (Ctrl-V) in the HTML view for your fan page

Image

Follow these steps to embed a Picasa Web Albums image in your site.

  1. On the My Photos page, click your album.
  2. Click the photo you’d like to embed.
  3. Click Link to this Photo on the right sidebar.
  4. Set the following preferences:
    • Select your preferred image size.
    • Select ‘Hide album link’ to remove a link to the containing album, which is displayed by default with the image.
    • Select ‘Image only (no link)’ to get the image URL by itself, with no link back to Picasa Web Albums.
  5. Copy the HTML (Ctrl-C) in the ‘Embed image’ field on the right-hand side.
  6. Back in FBiframes admin Paste the HTML (Ctrl-V) in the HTML view for your fan page

 

Design Tip:  Be sure to add a header image that will help your newly embedded PDF standout on your Facebook fan page tab. Upload a header image (520px wide) to the “Visual” tab in the WYSIWYG before you add the embed code from Scribd. Also remember to “Save” before you toggle between the “Visual Tab” and the “HTML Tab”
FBiframes is a Facebook and social media marketing application service provider (“ASP”), that enables small business owners and marketing professionals to easily create custom apps for their Facebook fan pages without any technical knowledge. Our customizable apps increase user engagement and allow businesses’ to increase social media interactions with potential clients. Our current apps are developed for Facebook with opportunities for cross-platform engagements (Twitter and YouTube).

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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How to embed a PDF in Facebook fan pages

Posted on 05 January 2012 by FBiframes

Increase interaction with your businesses Facebook fan page by embedding a PDF by uploading to Scribd and then embedding into your FBiframes Visual/HTML Editor app.

Follow the steps below to publish your PDF to your Facebook fan page:

Step 1: Upload your PDF to Scribd

You will need a Scribd account and signing up is easy – just visit Scribd

  1. Log into Scribd
  2. Click the  button
  3. Select your file and click “Upload” on the upload page

Step 2: Get the embed code from Scribd

  1. In Scribd, view your list of uploaded documents by hovering over your account name (upper-right corner) and selecting My Documents
  2. Find the document you want to place on your Facebook Page, and click its name
  3. On the right-side of the page, there will be a section labeled Share & Embed.
  4. Find the little Embed button and click it.      (looks like  </> )
  5. When the popup window opens, find the section labeled Embed this document and click the “Copy” button for the HTML5 tab.
  6. Close the popup.

Step 3: Add the HTML with the embed code from Scribd

  1. Back in the FBiframes admin for your “DIY” app, add the copied code in the HTML view for the tab you want to add your PDF.

  1. Paste the code you copied from Scribd into HTML view and click Save.
  2. If you’re happy with how it looks, Publish the changes to your Facebook fan page.
Design Tip:  Be sure to add a header image that will help your newly embedded PDF standout on your Facebook fan page tab. Upload a header image (520px wide) to the “Visual” tab in the WYSIWYG before you add the embed code from Scribd. Also remember to “Save” before you toggle between the “Visual Tab” and the “HTML Tab”
FBiframes is a Facebook and social media marketing application service provider (“ASP”), that enables small business owners and marketing professionals to easily create custom apps for their Facebook fan pages without any technical knowledge. Our customizable apps increase user engagement and allow businesses’ to increase social media interactions with potential clients. Our current apps are developed for Facebook with opportunities for cross-platform engagements (twitter and youtube).

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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Ways to Improve Your Online Reputation Management Strategy

Posted on 04 January 2012 by FBiframes

There are many different emotions, and instant reactions that hit you when you see an online reputation instance occur.  Should we respond, get angry, fire back, ignore the situation, censor comments, or just see what happens?  Those are some of the many questions that marketers are faced with today.  With more consumers and customers turning online to share what they think of a particular brand or company it has become increasingly difficult to capture everything that is being shared.

In April of this year Yelp.com reached 50 million users with over 17 million reviews on their database.  If you are a professional responsible for online reputation management it makes you wonder how many other means are there for your customers and critics to share their opinion about your company.

According to a recent infographic created by Digimind 47% of American companies’ net worth is tied up in intangible assets like brand equity and reputation.  That being said there are two questions that I would like you to ask yourselves:

  • Do you know what your customers,competitors, and critics are saying online about your brand?
  • Do you have a plan in place to respond to negative feedback?

If you answered no or maybe to either of these questions then there are some things that you should know.

You Gotta Cover Your Assets.

Step one is knowing where you are present online. Step two is devising a plan for using those assets to your advantage.  The state of online reputation management today calls for more than a company website.  Try leveraging your social media channels as a way to attract, engage, and inspire positive feedback about your organization.

It’s Not Just About Control.  It’s Also About Letting Go.

You are in control of what you post, where you’re present, and how you react to questions or comments.  Make sure that your online approach is aligned and consistent for each platform.  It is impossible to censor every negative comment and piece of information you have online.  Instead respond consistently and appropriately when you do find negative information.

The Rules of Engagement.

Should an issue arise I recommend you have influencers in your corner.  If you take the time to properly build and cultivate relationships online you will be prepared with an army behind you to approach the subject when and if it happens.

The First Rule of Fight Club is: You Do Not Talk About Fight Club.

If your approach to reputation management involves not talking about or planning for negative press then perhaps it’s time to rethink your strategy.  Managing your personal or company reputation head on will show that you have listened and that most subjects are not off limits.

Please Don’t Take a Turn to Negative Town.

Counteracting negativity with negativity is a recipe for disaster.  If you can, try to take a positive approach and do your best to present your case online if you deem necessary.  If you believe that a formal response is in order, maintain a positive outlook and show that you are open to feedback and will address comments head on.

There Are No Mistakes, There’s Things we do, and Don’t Do.

Learning from the mistakes we have made is key in improving a reputation management strategy.  Perhaps you responded poorly to negative feedback.  To avoid making the same mistake twice devise a plan for addressing issues and shedding a positive light on your organization.

Having the pulse of your market can also be done very well (as a microcosm) on your Faceboook and Twitter pages – consumers that engage with a brand are more likely to be honest about their feelings toward that particular brand within an environment in which they can be heard, by that brand.  Constructive feedback is a crucial component to improving, and engaging with your social media followers allows for those conversations to be had, in an effective way.

Ongoing monitoring of your online reputation is key in protecting your assets online.  Consider implementing some cost effective solutions that enable you to monitor issues in real time for quick response. It is important to not only monitor your brand name but also products, the company, and key executives.

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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How to embed Slideshare into Facebook fan pages

Posted on 02 January 2012 by FBiframes

SlideShare presentations, documents and videos can be embedded into Facebook fanpages using the FBiframes Visual/HTML Editor app by following the steps below:

1. Get Code

  1. Go to the individual page for any presentation or document
  2. Click on the Embed button on top of the player
  3. COPY the embed code

2. Add the embed code into your FBiframes Visual/HTML Editor app

  1. Back in the FBiframes admin for your “Visual/HTML Editor” app, add the copied code into the “HTML” view for the tab you want to add to your Facebook fan page.
  2. Paste the code you copied from Slideshare into HTML view and click Save.
  3. If you’re happy with how it looks, Publish the changes to your Facebook fan page.
Design Tip: Be sure to add a header image that will help your newly embedded Slideshare presentation standout on your Facebook fan page tab. Upload a header image (520px wide) to the “Visual” tab in the WYSIWYG before you add the embed code from Scribd. Also remember to “Save” before you toggle between the “Visual” tab and the “HTML Tab”
FBiframes is a Facebook and social media marketing application service provider (“ASP”), that enables small business owners and marketing professionals to easily create custom apps for their Facebook fan pages without any technical knowledge. Our customizable apps increase user engagement and allow businesses’ to increase social media interactions with potential clients. Our current apps are developed for Facebook with opportunities for cross-platform engagements (twitter and youtube).

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

More Posts - Website

Follow Me:
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