April, 2012
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Archive | April, 2012

The Cost of Facebook Fans – The Domino’s Giveaway

Posted on 15 April 2012 by Matt DeWyer

In case you missed it, last week Domino’s Pizza held a promotion on Facebook where they gave out a total of 75,000 free pizzas over the course of 4 days. All you had to do was ‘Like’ their Facebook fan page, and be lucky enough to view their contest app within a few minute window between when they opened up the giveaway and before all the allotted pizzas for the day were snatched up. (On the first day they had 25,000 pizzas to give away, and they were all registered for within 23 minutes.)

Luck was on my side Tuesday when I happened to win one, and while I was enjoying my reward that evening it got me thinking about the undertaking Domino’s went through, and the value they placed on Facebook Fans.

Looking at it from just a monetary perspective for now, the pizzas they were giving away, according to their website, are $7.99 each.  That’s a total of $599,250 worth of pizzas they gave away in exchange for people ‘Liking’ their Facebook fan page. Add onto that the cost of the promotion itself (all the planning, app development, coordination, etc.), the wages of their employees who had to make the free pizzas, and so on, this was quite an expensive play for more Facebook fans.

Of course, at the end of the day it was just a big promotion. It was a way to get people talking about them (as I am now) and raise more brand awareness. But, the fact that they used Facebook, and made it a point to gather more Facebook fans in exchange for the pizzas, shows that they’re one company that places a decent amount of value on their Facebook fans. (If nothing else, $7.99 per fan.)

Domino’s isn’t the only company to have done something like this, and no doubt they won’t be the last. They’re just one example of the many small and large companies that see the value of social network and marketing, and, at least with Facebook, realize that with a large fan base, your direct reach to individuals and their friends has great value. Only Domino’s will know exactly how successful (profitable) this whole undertaking was, but they definitely saw the potential value in it.

We’re not saying go out and spend thousands (or even hundreds) of dollars on a Facebook campaign for your business. Not all businesses are the same and different approaches benefit different businesses. But, do think about the value of your own fans.

With our apps it doesn’t cost much at all to engage them and build up your fan base more, increasing your reach to not just them but their friends as well. That kind of connection can be quite valuable, as companies like Domino’s show.

Just some ‘food’ for thought!

Matt DeWyer

Matt is the founder and one of the owners of FBiframes. He's a developer by day.. and night.

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How to Update your Facebook Timeline App Icons

Posted on 12 April 2012 by FBiframes

We have been getting questions asking “how do we upgrade our new Timeline app icons?” and would like to take the opportunity to explain how to do so.

A lot of newly upgraded Facebook Timelines still have not utilized the important app icons that you now have the opportunity to customize.

Customize your Timeline App Icon:

Step 1: Click on the down arrow that appears to the right of all the thumbnail icons. This will reveal all your timeline tabs, which are now called applications. This will also expose an edit pencil when you mouse over over any of the thumbnails except for the one designating photos.

Step 2: Move your mouse over to the upper right-hand corner, click on the pencil icon, and select “Edit Settings.”

Step 3: Click on “Change” beside “Custom Tab Image.”

Step 4: When a new window opens, click on “Change” beside the current tab image.

Step 5: Upload a 111 pixel by 74 pixel image (maximum file size: 5MB). You can create your own, or, on the page that you edit the app’s settings on FBiframes.com, we offer a few pre-made icons for most of our apps.

Step 6: Close the window, click “Okay” and you’ll see your Facebook timeline tab image updated.

Repeat the above steps to all of your Facebook timeline tab images.

Changing the Title of the Tab

On the same “Edit Settings” window you may also change the title of the tab (the text that shows below the image):

Still have questions about the new app dimensions or the Facebook Timeline layout? Check out Facebook Page, our blog, our contact us and we will respond quickly.

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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Lead Generation for Facebook Fan Pages

Posted on 11 April 2012 by FBiframes

Don’t miss out on a valuable Lead Generation opportunity!

Everyone knows that Facebook has overtaken Google as the most visited website and with the total number of users above 900,000,000, you cannot allow your brand to not be represented there. (reference Facebook Statistics). Your clients and your potential clients are embracing Facebook, which is changing their whole perception on how they interact with businesses products and services on the Internet.

You no longer can take that ad that worked in the yellow pages or in direct mail, put it on a website, and start counting your sales.

Relationship (social media) marketing is here.

A fan page on Facebook is much more interactive, informative, and much less in your face than traditional media. Social media marketing is permission marketing at its best because it utilizes relationships to increase your businesses exposure and creates the perfect opportunity for suggestive marketing, allowing users to suggest your page to their friends. Businesses have the potential to grow fans and the reach of its products or services exponentially. Providing good information is optimal, but you cannot be seen as trying to sell people.

If you’re trying to push your products with marketing pitches, you will not get anywhere.

If you provide good tips, good information, and ask good questions, you will have an interactive Facebook fan page that will make your company more money.

With the new Facebook Timeline upgrades, businesses are going to be able to utilize a larger canvas to create more interactive and engaging content. Take advantage of the upgrade to further entrench your brand with your clients and attain new leads.

FBiframes Lead Generation App…

Mailing lists are an amazingly effective way of getting in touch with your fans. First, everyone who signs up is already an excellent lead, as they want to hear more from you and about your business. Second, when they sign up for your mailing list, you can start sending out updates about your latest promotions, new product releases and even remind them to share the news with their friends.

So we’ve made it super simple to sign up for your businesses FBiframes Mailing List App.  Our Lead Generation app, will enable your business to capture those new leads and even makes the integration seamless into your current email marketing campaign software.  We are currently integrated with:

  • Mailchimp
  • Or you can forward all new contacts directly to your company’s inbox

API’s we are looking to integrate with soon:

  • Constant Contact
  • Aweber
  • InfusionSoft

Be sure to let us know if you would your lead generation software integrated into our apps.

Get Started

Still have questions about the new app dimensions or the Facebook Timeline layout? Check out Facebook Page, our blog, our contact FBiframes support and we will respond quickly..

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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How to Optimize your Timeline Posts

Posted on 09 April 2012 by FBiframes

So now that you have had a few days to absorb the new Timeline upgrade, hopefully everyone has a better understanding of the layout’s features and you are ready to hit the ground running.

One thing to keep in mind is clients like to know what the most recent event happening with your company is. Remember with the old Facebook fan page layout your older posts would vanish from your wall, but now with the latest upgrade to Timeline you do not need to hit “older posts” to keep opening up the older posts.

As you have noticed the new Timeline page is wider and allows your brand to be a lot more visual, which allows your community to rediscover the things you shared in the past easier, and by creating a story with a “Timeline” you are able to share all your best moments in a single place with more cohesion.

A post on your Timeline takes on new importance as you move forward with your Facebook fan page’s marketing strategy.  You must engage the wider layout and utilize the flowing Timeline with your wall posts as it allows you to “tell/sell” your business’s story from the beginning of time, enabling a better relationship with your community.

As your community reads through your posts, photos and life events as they happen in your company’s timeline, remember you choose what gets featured in that timeline. You can star your favorites which doubles its size, or you could hide things altogether.

Now, take the time to look through your Timeline posts – if important parts of your story aren’t included on your timeline, you can go back to when they happened and add them.

You can also go to your private activity log, where you’ll find everything you shared since you joined Facebook. Click on any post to feature it on your Timeline so your community can see it, too.

Still have questions about the new app dimensions or the Facebook Timeline layout? Check out Facebook Page, our blog, our contact us and we will respond quickly.

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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