May, 2012
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Archive | May, 2012

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FBML tabs going away, FBiframes is here for you

Posted on 18 May 2012 by FBiframes

Are you still using Facebook’s old FBML tabs for your Facebook Business Page?

If so, now is the time to make the change!!!

The final official end date that all FBML tabs will cease to work and will be removed from Facebook by Facebook is set for June 6, 2012.

There have been many changes since September 2011, when Facebook announced the end of FBML with a tiered “retirement” plan. Users have not been able to add FBML apps since last year and Facebook stopped support and bug fix monitoring for FBML on January 1, 2012.

Now the last phase, removal, is scheduled for June 6, 2012. The time has come for those of us who love to be the last of the holdouts or simply forgot, but you are still using a FBML tab on your Facebook fan page, you need to fully transition to FBiframes iframe/HTML Editor app and depart from FBML coding completely.  Fan Page Admins can create i-Frame (HTML) apps from scratch if desired with our customized WYSIWYG Editor, if you have no coding knowledge.  However, if Page Admins have some basic knowledge of HTML coding, you can utilize the HTML view window to code your own page.

If your Facebook business page has the app icon shown below, which indicates an FBML app, then you will want to make a change!

No More FBML

If you are totally confused about FBML, here is a brief Q & A:

1. What is FBML and should I care?
If you are using FBML on their Facebook Fan Pages, then yes you should!!! FBML is Facebook’s original framework for serving custom content on fan page tabs.

2. What is Facebook’s preferred method for adding custom tabs to Fan Pages, now?
FBiFrame Apps and other iframe company’s are Facebook’s accepted framework for serving content on fan page tabs. Content is served directly by our servers, rather than being hosted by Facebook’s servers. Because your page is hosted externally of Facebook, you can render HTML, CSS and even Javascript just like any external website does, which was not the same with FBML.

3. As a non-coder/programmer what can I do to create a custom Facebook Page tab/app?
FBiframes allows Page Admins to build sophisticated tabs without knowing coding.

Our platform offers robust capabilities including the ability for non-coders to do the following:
• Add Videos to custom tabs
• Run Contests and Sweepstakes on Fan Pages
• Add/Edit Content easily on Tabs
• Facebook Social Plugins such as Comments, Like button, Send, included with all apps
• Customize Lead Generation forms or embed E-mail Sign-up forms
• Add your Blog and Twitter feeds
• Create a fan-gating mechanism with our Like-Gate tool
Embed your website
and much more!

Take the time to evaluate your current Facebook Page today and upgrade it today for FREE!

Get Started

 

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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FBiframes Lead Generation for Facebook fan pages

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5 Lead Generation Strategies for your Small Business

Posted on 08 May 2012 by FBiframes

Don’t fall into the trap when trying to advertise your small businesses…

We all know business owners who have tricked themselves into believing that they don’t need to advertise at all and can rely solely on referrals for lead generation and repeat sales.  Don’t be that small business that will discover relatively quick, that relying on referrals alone, can cause them to get stuck in a growth pattern that does not trend upward.

Here are five ways that smart local businesses can get more leads and as you will see, it will not take a big marketing budget for your small businesses to increase your new leads and help attain those coveted referrals.

  1. Lead Capture and Generation has to be a focal point—Establish standard processes that your business will utilize to capture leads during any interaction with a potential customer. Be sure to train your employees on the processes you are implementing and emphasize the importance for future business growth. When you want or need direct responses, you need to ask the right questions. You need to gather useful information that allows you to make business decisions that add up to profits.Coupons, discounts and trials are effective offers for capturing lead information in person. Properly laid out forms coupled with informational “white papers” and product demos are effective ways to engage with your audience and will help capture useful demographic information on Facebook fan pages or on other online properties.
  2. Use Facebook Advertising—Establishing a Facebook presence for your business can be daunting. Utilizing the largest social network can drastically increase your likes, interactions and engagements with potential clients.  It definitely not a turn “if you build it they will come process”  you will definitely need to take the time to learn and implement some very effective strategies.  Yes we will be teaching you in future posts how to utilize Facebook’s advertising dashboard and advertise to Facebook users and your potential clients.Also just keep in mind you will not advertise, blindly, to all 900,000,000 users.
  3. Segment Your Contact Database into like groupsGetting the right message to your clients at the right time by is key to cultivating your lead generation strategies successfulness.  Utilizing multiple forms, tracking behavior and knowing how you attained their information will put you in the right direction.  Naming the forms they filled out, what emails they open and what links they click will be important in painting your clients’ demograpic collage.  Developing your clients demograpic collage will allow you to target your message and offering, specifically to them.You will clearly outline the benefit your product or service offers based off of your understanding of your potential customer’s needs and wants.
  4. Creating Partnerships, with who?—Building genuine relationships with businesses that offer complementary products and services will increase your growth virally or for you newbies, socially by “word of mouth” (likes). Remember the key to a powerful partnership is to create added value for your customers, so choose your partnerships wisely.Also, it might not be wise to pick the biggest on the block, make sure you pick someone who has the same drive to see your partnership thrive.
  5. Referral Strategy should be implemented—Create a methodical way to generate referrals online and offline.Offline: outline your referral process and possibly incentivizing your employees for collecting referrals will help them ask the question. Get employees to ask for referrals at the time of purchase or even create a survey and send it asking about clients’ thoughts on the service they received..Online: implement webforms on websites and utilizing FBiframes Lead Generation app on your Facebook fan page allows you to know exactly where the leads come fromA good offering when implementing an online referral or lead generation request is by offering a Free Demo, an educational “white paper” of your services/products or some other form of educational piece (demo video) that allows the client to share, tweet or send to a friend.

Your companies lead generation does not have to break the bank. If you establish processes and implement focused execution you will see a growth that will sustain your business.

Still have questions??  Check out our Facebook Page, our blog, or contact us and we will respond quickly.

 

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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Landing Page Genius Webinar with Clever Zebo

Posted on 03 May 2012 by FBiframes

What really works in Landing page optimization?

Many of you have already published our newly released “Lead Generation” App to your Facebook fan pages,  there are still users who have not implemented the app into their Lead Generation strategy.  Many of you, that have implemented the app, are asking for information to improve your conversion rates by optimizing your current layouts.  To help increase your conversions, we have asked Clever Zebo to include you in their Landing Page Optimization webinar coming up.

Sign up Now for the Free “Landing Page Genius” Webinar May 9th 2012, 2pm EST.

Why we chose Clever Zebo:

“Online Marketing Strategy is what we do.”

“We start with your business goals and put metrics behind your success. Our job is to understand your business inside-out and work collaboratively to develop online marketing strategies that build upon your strengths and efficiently deliver results.”
Josh, Clever Zebo Clever Zebo Landing Page Genius Webinar

 

What their clients think

“Josh runs Clever Zebo which is an online marketing agency predominantly focused on helping startups succeed in acquiring users in a scalable and ROI-efficient fashion. I just had a call with him, and honestly, he’s a genius.”

Carolyn Simnett “TravelTrot”

 

“Just wanted to thank you again for your work on our CPC account. [While reviewing] our analytics, one stat in particular caught my attention:

“Compared to April 2011, this past month saw almost a 100% increase in conversions while having 23% fewer visitors (due to smaller budget)… Not bad at all considering that’s exactly what we were looking to do.”

Actionquest.com
A company that runs outdoor science & marine biology camp programs for teens.

FBiframes commitment to our clients…

Our job at FBiframes is to help you do your job better.  Gaining access to Clever Zebo’s webinars is one way that we can help you achieve that goal.

“Win, win for our clients” Matt Dewyer CEO, FBiframes

“To check out what the guys at Clever Zebo are thinking about, cruise over to the Conversion Optimization blog…”

If you need some extra LOVE to help you sign up now

Clever Zebo has included an incentive for every person who signs up for the “Landing Page Genius” Webinar May 9th 2012, 2pm EST you will also receive:

 

The Cheat Sheet: 10 Golden Landing Page Ideas to boost your conversion rate

Don’t Miss out on your chance to get your seat now, there are only 18 14 Seats Left.

 

Sign Up Now

 

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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