Are You Looking to use Facebook Promoted Posts?
Companies that use Facebook know that it can be a great way to get word out about their business and services, and they have quite a few tools at their disposal. One of the options that some companies are choosing to use is Facebook Promoted Posts. These paid for posts will show up more in your fans’ news feeds. Here are some tips and information that you will need to know if you are going to consider using Facebook Promoted Posts in your advertising endeavors.
Tip #1 – Increase Your Page Likes First
If you want to be able to use these Promoted Posts, then you need to make sure that you have a company page that has at least 400 likes on it. This can be a difficult number to reach for some small businesses. Once you have enough likes on your page, you will be able to try out the service.
Tip #2 – Watch Your Performance
Your results are not going to be nebulous. You will be able to see how the advertisement is performing while you are running the advertisement. This will give you some insight that you can use to determine whether this type of ad campaign was worthwhile for you or not. You will even be able to find more stats in your Ad Reports area.
Tip #3 – Boost Engagement with Fans and Followers
When you have a great post that includes links and a call to action, you could find that you are able to increase the engagement with your audience. With the Promoted Posts, you can at least be sure that more people are seeing your information.
Tip #4 – Stop the Campaign or Change the Budget
Editing your campaign and even stopping it are possible, and quite simple to do. You may want to do this if there is a problem with your campaign that you need to fix before you can continue. You will even be able to increase or decrease your budget.
Tip #5 – Promote Facebook Offers
If you have any discounts or free items that you want to offer, then you might want to use these types of posts to promote them. Because people like free things, and because you can reach more of your fans with these posts, you will find that you can often get a better response.
Tip #6 – Mobile Help
Many people use mobile phones to check and post to FB. Regular ads are not visible on the mobile phones, but your Promoted Posts will be. Using them ensures that you are reaching your mobile fans.
Tip #7 – Test Styles of Posts
You might want to do a test with one sales focused post and another fun post to see which one gets more traction. This will help guide you in your future campaigns.