February, 2013
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Best Ways to Cross Promote: YouTube on Pinterest

Posted on 22 February 2013 by Toby Gonzales

The latest hot ticket in the social media world is quickly becoming one of the most effective drivers of online traffic out there. Pinterest has exploded in usage lately, with millions of active users participating in the online collage sharing network. While many people use the site simply to share interesting or inspiring photos and other content, websites can take advantage by boosting their traffic to other social media sites via Pinterest.

A great example of the cross-promotional potential of Pinterest is the option for websites to post their YouTube links directly onto their pin boards. In cultivating a presence on Pinterest, companies create and curate various themed boards, just like individuals do. Companies can post photos of products or services (or service-driven outcomes for customers), and interested users can follow the links added below these images to the company’s site.

The same can be said for YouTube videos. For many companies, Pinterest has recently blossomed into one of the biggest drivers of traffic for all sorts of content, including online videos. Facebook and other social networking sites can also be effective for promoting videos, but because of Pinterest’s visual nature, the site can be especially powerful in drawing visitors to your YouTube channel.

When promoting content on Pinterest, it is important to understand the differences between this site’s structure and atmosphere versus those of other major social media sites like Facebook and Twitter. Pinterest’s boards are very visual and thus very intimate, directly demonstrating the character of the business. When online users see a board that is obviously promotional, they will likely head straight for the “back” button. That means that it is important for companies to add other types of content, in addition to their targeted videos. Having a variety of content makes it more likely that a larger number of people will come across your pin board, and you will have a better chance to boost traffic to your YouTube videos.

Consider sharing some content between Pinterest and your other social media outlets, but also be sure not to inundate followers on Facebook and Twitter with all of the pins you put up on your boards. It helps to be as active as possible on Pinterest, as pinning pictures and videos helps increase traffic to your boards, but it can get to be too much if you share all of those photos on the other sites, as well.

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Five Tips to Being Successful on Pinterest

Posted on 18 February 2013 by Toby Gonzales

Choosing to build another profile on another social network can take time that you do not have.  Make sure that Pinterests features will help you grow your brand and engage with potential clients.  Remember that you are trying to develop a conversation with your community.  Here are a few tips when starting to decide…

1. Build Your Brand

Social media is an interesting new tool for many businesses, but it can be a challenge to figure out exactly the right way to branch out into online networking. Just like on other sites, your social media efforts should be an extension of your company and your original brand. Social media trends can sometimes tempt businesses to stray from their original style and themes, but try to stay consistent. Having cohesive boards on Pinterest is important because it helps people know what they can expect when they come to your business’s pages.

2. Get with the Times

Of course, it’s also important to mix in some fun stuff. On Pinterest, great visuals are a must, and people tend to get the most benefit from content that is interesting, fun, and quirky. Think outside the box. Also, pay attention to what else is going on online. Applying the latest memes to your company can be a fun way to show your company’s personality, and users enjoy that type of content.

3. Broaden Your Horizons

While it’s important to stick to your business’s original branding, you can also use your Pinterest board to expand out from your field. Just like with other social media sites, not all of your content should be related to your company. You can make things especially interesting by branching out into new subject matter. A bookstore’s Pinterest page might, for example, branch out into content about coffee, because books go so well with a hot cup of joe. Think about what your users might be interested in, and branch out from there.

4. Interact with Others in Your Field

If you’re new on Pinterest, it can help to get connected with other people or companies in your field. Sharing their content encourages them to do the same with yours, and you’ll be able to connect with users who are interested in your products and services. That can also be a good way to develop business partnerships. Interaction is vital on Pinterest, so be active in sharing and commenting on other people’s content.

5. Keep Track of User Response

It’s also important to keep track of what’s happening with your own content. Pay attention to the activity feed on your page, and engage in dialogues with people who have shared your images. Customers giving feedback on your content (both positive and negative) can help you decide what to post in the future.

Do you or your company use Pinterest to engage your community, if so, is there a specific image type that you find works best?

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Video SEO

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Five Steps to Optimizing YouTube Videos for Search Engines

Posted on 16 February 2013 by Toby Gonzales

Do you feel that your Youtube Videos are not getting enough exposure?  These 5 steps will help you optimize your Youtube Videos to get more search exposure when your potential clients are looking for information on your company or your industry.

1. Choose Good Keywords

YouTube content should be treated much like content that you normally push for SEO, and the best way to start toward your SEO efforts for YouTube is to start with good keywords. Title, description, and tags are all important for where your video shows up on searches, so include good keywords in all of those areas. To identify the best keywords for you, type in some ideas and get an idea of what is most searched from the autofill suggestions.

2. Fill the Space

YouTube gives you a certain amount of space in all of its text areas. Use it up! Your title should be about 100 characters, with a combination of good keywords. In addition, you have 5,000 characters for your description and another 120 just for tags. Include as many tags as you can, and fill out the description as much as possible.

3. Mind the Description

Of course, what you actually put in the description is important. Only the first 25 or so characters will show up with the video in search results, so include something early on to grab readers’ attention and then give a full description of the video. Try to include multiple keywords from the autofill bar, as this will give your video a better shot at being found. In addition, make sure to include links to your other pages, like your Facebook page, Twitter feed, and home page.

4. Use Annotations

Two other big factors in search engine ranking for YouTube videos are number of views and rating. You don’t directly control these, but you can use your videos to advertise other videos. Take advantage of the annotations feature, which allows you to include notes about subscribing, watching other videos on your channel, and rating the video. More clicks to different parts of your channel will always help.

5. Make Good Content

As you work to include YouTube into your SEO efforts, it’s important to remember that the only type of content that will help you is good content. If you toss up some poorly planned content, your videos will receive lower ratings, and viewers will be less likely to follow the links to your other pages. YouTube can be a great source of traffic, and SEO for videos can really pay off when it comes to getting your videos seen. But the only way to take full advantage is to craft high quality content all the time.

 

Has anyone tried optimizing their Youtube Videos and saw a drastic increase from following these small steps?

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

 

 

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Facebook Photo Engagement

How Using Photos Can Boost Your Facebook Fan Page Engagement

Posted on 13 February 2013 by Toby Gonzales

Having a Facebook fan page is a good start for any business looking to take advantage of the social media market, and companies can take the next step in fan engagement by maximizing the potential of their photo feeds.

Facebook photos are an important part of any business’s fan page, because they are what users most frequently seek out on Facebook. People are interested in all types of photos that go up on Facebook, and you can capitalize on this by delivering interesting, fun content to draw traffic to your page and, in turn, your company’s services.

It’s important for companies to think outside the box when it comes to Facebook content, and that’s especially true for Facebook photos. Not all of your company page’s content should be directly related to the company. As long as the content is good, it can attract traffic, which is always a good thing for your page. In order to create the most traffic (with likes and shares), focus on highly shareable content. A good example of such content is the genre of Facebook photos that include jokes or inspirational quotes in the image. Facebook users tend to share these at an extremely high rate, and you can bring some of those users to your site by following suit.

It’s also important to apply your brand to the Facebook culture. Viral social media photos tend to be fun, quirky, and interesting, so loosen up a bit and have fun with your Facebook photos. When introducing employees or new products at your company, think of a fun way to depict them. Photos are a great way for companies to show some personality, and the right photos can be great for connecting with users on a more personal level.

Of course, the photo features on Facebook are also great for promotional material. Use photos to provide fans with special offers, coupons, vouchers, and contests, and they will be a lot more likely to check back on your page frequently. A good way to encourage engagement with photos is to provide some value incentive for likes or shares. For example, if an exciting new product is coming out, you might give your fans a sneak peak of the product—but only if they reach a certain number of likes.

Facebook is all about social interaction, so it’s also important for you to comment on other people’s content. When you give feedback to other people and companies, they will be more likely to check out your photos, as well.

Does your company follow a specific style of photo or theme, when posting images to increase engagement with your community?  Let us know…

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Connecting with online influencers

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An 8 Point Plan for Connecting with Online Influencers

Posted on 08 February 2013 by Matt DeWyer

When it comes to spreading your content via social sharing, the fact is that not everyone on social networks is equal. Just like in high school, some bloggers, Facebook users, and tweeters are more popular than others, and these are the ones who you want to reach and start communicating with. Others will then see your communications, and be intrigued. To reach these online influencers, use this simple eight point plan.

 

1. Identify the online influencers

First, figure out who your targets are. Which bloggers who cover your topic are most popular? Which journalists who write in your area have the most Twitter followers? Find these people, and make a list.

 

2. Choose your social network

You want to connect with these influencers, but you don’t want to annoy them. Decide which social network you should use to approach each of them, and start by using only that network.

 

3. Tailor your approach to them

These influences may have similar interests to you, but they won’t be exactly the same. Understand their interests, and tailor your approaches to whatever the influencer’s specific interests are.

 

4. Ask questions

One of the best ways to get an influencer’s attention is to ask a question of them. They will be more receptive if you want their expertise than if you want a favor. Start by asking a question so you get on their radar.

 

5. Talk about them

Mention the social influencer in your own blog, tweets, or status updates. They will see that you have mentioned them, and they will be appreciative, since you are spreading their reputation. This will build good will between you.

 

6. Share their content

In the world of social media, there is a social contract: Whenever someone shares your content, you should (when possible) share some of theirs. Very prominent influencers may be so widely shared that they can’t always “share back,” but it never hurts to try. In any event, they will notice you have shared them, and be appreciative.

 

7. Contact them privately

Once you are on an influencer’s radar, contact them privately. Be polite, interesting, and conversational. Don’t ask for favors yet. Try to establish a relationship.

 

8. Forward them your content

Once they know you, forward them your content when it is relevant to their interests. At worst, they’ll learn something and say thanks. In the best case scenario, they’ll share your content, and their followers will start to learn who you are.

 

Please share some tactics you use when connecting with online influencers!!  

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

 

Matt DeWyer

Matt is the founder and one of the owners of FBiframes. He's a developer by day.. and night.

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Grow Your Email List

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Hide Your Content To Build an Email list

Posted on 05 February 2013 by Matt DeWyer

The single most effective way to target potential customers is to build an email list, and then send them occasional offers that will pique their interest and draw them back to your site, ideally so that they can buy something from you.

Email is a far better way of targeting people because, unlike Facebook statuses and tweets, emails cannot be overlooked. When someone receives an email, they read the subject line, if nothing else. On Facebook, by contrast, people only see ten or fifteen percent of the content that their friends and fan pages share. On Twitter, people only see the most recent tweets; anything tweeted much earlier is buried under the new content, and they don’t see it.

Grow your email list

So when you email your subscribers, you know they are going to see the email, and they will at least read the subject line. That keeps your business in their thoughts. If they do more than read the subject, all the better.

But the trick is getting people on your email list. People are wary of subscribing to email lists. They are much more inclined to follow you on Twitter or like you on Facebook. Email seems more private to people, and people guard their addresses closely.

To get around this, businesses often give out content to readers who provide their email addresses. In effect, the business trades some amount of their expertise for the reader’s email address and their consent to get spammed. But for this to work, the information has to seem very valuable.

To create that impression, your other content should be geared toward explaining the importance of the content you keep hidden, or secret, till the customer divulges their email. For instance, if your hidden content is an eBook about losing 20 pounds, the rest of your content could explain how people will improve their lives by losing weight, why your plan is so much easier than other plans, provide profiles of people who have successfully used your plan, and so forth. In effect, you must sell your hidden information, so that people want to “purchase” it by providing their email.

Closing this sale is easier when the information available is more significant. People probably won’t trade their information for a blog post; they want an eBook, or a series of instructional videos. So build a big, important informational product, then sell it hard, and build a big email list

 

What tactics do you use to build your email lists?  Please share!!!

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Matt DeWyer

Matt is the founder and one of the owners of FBiframes. He's a developer by day.. and night.

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