March, 2013
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LinkedIn for Social Media Marketing

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How to Build a Successful LinkedIn Page for Your Business

Posted on 25 March 2013 by Toby Gonzales

For all of the attention that other social media sites have received for their marketing potential, LinkedIn is sometimes forgotten as a great tool for promoting your business. While young folks are mostly tweeting and scrolling through their Facebook feeds, individuals and companies all of types have begun to harness LinkedIn’s potential for professional and commercial networking.

Of course, crafting a good LinkedIn profile is in some ways even more difficult and demanding than putting together a good Facebook page. While Facebook is filled with all sorts of entities making pages, LinkedIn is a place where savvy professionals and businesses are working to spread the word on their abilities and services.

Creating an effective LinkedIn profile begins with filling out all of the available spaces for your company overview and the services or products your company offers. In the overview section, give a clear description of your business and the customers you can serve. You can also add in your company’s blog feed and other resources to give visitors more information about your business.

The product pages are a great place to put your offerings on display. Fill out those pages with as much information and content as possible, including photos and feature descriptions. LinkedIn also allows you to link YouTube product videos, so take advantage if you have those available.

When it comes to spreading the word, it helps to be active both around the LinkedIn community and among your established communities. LinkedIn offers various venues for promoting your business page. Try to find relevant discussion groups to participate in and spread the word on your company, and encourage all of your employees and business partners to get connected. In addition, you can take advantage of your other communities by spreading the word on Facebook and through your email list so that interested parties can become involved.

Content is an important part of running a successful LinkedIn profile, so be sure to offer content that benefits your followers. This means posting more than simply promotional material. Your followers will include both customers and peers in the field, along with interested professionals, so it helps to provide resources that benefit both customers and those in the same position as you.

As you build your LinkedIn presence, you will want to expand your network by connecting with multiple kinds of parties online. Look for both businesses you already work with and those you would like to work with in the future. It can also help to link with professionals sharing similar interests, and even your company’s peers and competitors. A bigger network means more resources and a better chance to do business in the future.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Google + and Social Media Marketing

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How to Build a Successful Google+ Page for Your Business

Posted on 21 March 2013 by Toby Gonzales

Plenty of businesses are already on board with fully functional Twitter and Facebook feeds, but it’s about time companies got started with Google+. Google’s social media option allows companies to take advantage of both social networking and SEO benefits, and the site allows people to connect with the increasing numbers of people adding Google+ to their social media routines.

The first step in building a good presence on Google+ is to fill out your company profile as much as possible. The profile section should include detailed information about what your company does, with strong keywords to attract the most people to your page. Google+ has particularly reader-friendly formatting for these descriptions, so take advantage with a list of services and important links, like your website and contact addresses.

You should also consider setting up your account with Google Authorship. This is an increasingly popular offering with Google+ that allows people to connect their home websites with Google+ in exchange for SEO benefits. When you link Google+ on your page, Google returns the favor by allowing you higher search ranking and the option of adding an author photo next to your links that appear on Google search lists. These links tend to draw more attention, and your profile will receive far more traffic. Of course, you can also boost your search results by posting often and including strong keywords in your content, just like you would on your website.

In terms of connecting with people, it pays to use all of the features unique to Google+. One of those is the circles feature, which allows people to join different sharing groups based on interest or their relationship with one another. Friends can have an exclusive circle, but there are also lots of shared circles. Take a look at Google’s directory of shared lists and join on with the ones that relate to your business.

Remember that when you’re developing your business profile on Google+, it helps to maintain your personal profile as well. You can’t bring people into your business’s circle until they’ve brought you into their circle, so try to connect with relevant users in other settings. Connecting with other users personally is a good first step to adding them to your business’s network.

In general, the key is to participate. When others mention you, give them a little thanks to show you’re paying attention, and when your contacts post good content, they’ll appreciate it if you post some comments.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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How to Build a Successful Twitter Profile for Your Business

Posted on 18 March 2013 by Toby Gonzales

For business owners and operators, Twitter can seem like an enigma. People didn’t communicate in 140-character messages 10 years ago, and it’s still not totally clear to many people why Twitter is effective. But for those with successful business Twitter feeds, the results are clear. More people get involved in the conversation and become engaged with the company, and the brand benefits with more customers and familiarity.

The first thing to keep in mind when starting and running a Twitter feed is that followers don’t want to be bombarded with promotional material. You should use your feed to promote your business, but you should also remember that Twitter is about personal interactions with other members of the community. Balance things out by offering fun, personal content so that people can get to know you and your company.

You can work on building your personality on Twitter in a few ways. Multimedia is a great way to connect with other users, because photos are a great way to give people a behind-the-scenes look at your company. Also, don’t take your feed too seriously. The Twitterverse is an informal community, and followers like seeing businesses that like to have fun online.

As a business, it’s important to keep in mind that you have a number of free tools at your disposal for making a better Twitter feed. Several sites offer URL shortening services, allowing you to fill your tweets with more of your own content when linking to external material. There are also a number of sites that allow you to schedule posts ahead of time so that you are always involved.

Scheduling sites should, however, only be used as supplemental tools, as engagement is key. Follow hash tag conversations related to your field, and communicate directly with followers when you can. If someone says something positive about your brand, retweet them and thank them for the compliments.

And although overdoing promotional material can become obnoxious for followers, they do like special offers and contests every now and then. Twitter is most effective when you are able to connect with followers on a personal level and then offer them value for being active members of your community.

Overall, it’s important to remain true to your company’s brand on Twitter. It’s important to know your audience and what they like, but Twitter should ultimately be used as an extension of your brand. Don’t overdo your tweets, and be sure to have the same good judgment for content as you would on your website.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Facebook Apps for fan pages

How to Build a Successful Facebook Page for Your Business

Posted on 14 March 2013 by Toby Gonzales

Companies have known for a long time now that Facebook can be a great, low-cost tool for connecting with customers. But as people grow more familiar with Facebook, they also become better at spotting and weeding out bad business profiles. Facebook users don’t want spam, and they don’t want to spend their social media time on boring business offers.

That’s why it’s important to know how to craft and operate a high quality business profile page. The process starts with the profile. Fill out all of the available features, including a good description of the company in the About section, so that customers can get to know you and your business. In addition, make sure you have good images edited specifically for the profile and cover image slots. You’ll also want to start with some content already available on the page, such as photos or special offers. That way, people will have something to do or look at right when they come to your business’s page.

The next step is to spread the word. Don’t limit your Facebook participation to just your own page. It helps to seek out communities of users that might be interested in your business and contribute to discussions in those groups. Participation is key, as simply advertising without participation can come off as over-selling your product.

In addition, spread the word outside of Facebook. Try to make connections with some influential people in your field by striking up a conversation on Twitter or contacting them directly. These types of connections can be extremely helpful for building a following if they are willing to help you out by participating on your Facebook page.

Also, don’t shy away from Facebook ads just because there’s some money involved. Putting in some money to spread the word can pay off in the long run, and Facebook ads allow for great flexibility when it comes to budget.

Of course, once you get people to see your page, you’ll want to have content that keeps them happy. Include a variety of content types on your page, and don’t overdo the promotional stuff. Users don’t want to hear just about what great offers you have on your website. They’re more interested in fun, interesting, quirky material, so try to mix it up with external links related to your field and other interesting content. Surveys and other interactive material is always a plus. Discussions on your page increase engagement, and you’ll get a better sense of what customers want.

Lastly, don’t forget to talk directly with customers. This is a social site, and the best way for a business to succeed on Facebook is to be social with followers.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Five Things Your Business Should Do with Instagram Right Now

Posted on 05 March 2013 by Toby Gonzales

Instagram has reached 100million users and will continue to grow as a viable platform for you to share your business with clients and potential clients.

Check out these 5 things you should do to grow your Instagram community:

1. Realize the Benefits Instagram Can Offer

With Facebook, Twitter, and some of the other big name social media sites drawing tons of publicity for their potential to boost business, now is the time for businesses to branch out into some of the newer networks around the web. Instagram is a photo sharing network driven by mobile users, with people sharing informal shots from their daily lives. Businesses, though, can join in with photos of product or service offerings, allowing them to reach a large new audience of customers.

2. Start an Account

When you join the Instagram network, the first step is getting to know the system. It helps to start with a personal profile so that you can use Instagram most effectively once your business gets involved. Set up your account using the same name as your Twitter account so that your followers there can find you on Instagram.

3. Cultivate a Good Feed

Good content is key on all social media sites, and it’s especially important to fit your content with the feel of the Instagram community. The most successful and popular content tends to be fun and interesting, so try to find interesting ways to photograph your product and service offerings. Of course, not all of your content should focus on sales. Instagram users enjoy behind-the-scenes shots and photos to show the personality of the company and its employees. You can then use these photos to spice things up on your Facebook feed.

4. Build Your Network

Connection between Instagram and your other social network sites can do a lot to help you build up your community of followers on Instagram. The site allows you to find followers on Facebook automatically, but you should also branch out to find new followers in the communities within Instagram. Check out relevant hash tag lists to find followers that might be interested in your company’s products or services, and be sure to pay attention when other users share and comment on your photos.

5. Engage Users

Of course, simply putting pictures up on the site is only part of the process. Adding text to your photos can help you engage users with questions and contests. Asking users for their opinions and contributions regarding your photos is a great way to boost engagement. In addition, make sure you participate in discussions with users and comment on their photos so that you can develop personal connections with users.

 

Do you already use Instagram, share your successes with us below…

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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How to Build a Successful Instagram Page for Your Business

Posted on 01 March 2013 by Toby Gonzales

Instagram is one of the social media sites that many businesses are still figuring out how to navigate. Just like other sites of this variety, a great presence can lead to a boost in business for any company, but the opposite is true for accounts that are poorly planned and maintained. Read on for a few tips about how to make the most of your Instagram account.

Start Simple..
The first step in utilizing Instagram for your business is to get familiar with the site with a personal account. That’ll let you fiddle around with all the site’s offerings without having to use any of your business’s social media capital. Of course, in order to take advantage of Instagram’s features, you’ll need to have mobile devices for yourself and anybody from your company who will be adding photos to the stream. Also, think about adding a mobile landing page for Instagram users that want to click through to your website. Instagram is a mobile-driven social media site, so it’s important to have mobile options for your home page, as well.

When you get started with your business account, participation on Instagram is similar to participation on other sites. Consistent content and updates is key, because that gives your feed a better chance at being seen and more people are likely to connect with you. Connecting with other users should start with a search for your connections on Facebook (which is a built-in option on Instagram). Your Instagram handle should also be the same as the one your business uses on Twitter in order to make it easier for users on that site to find you on Instagram.

When it comes to content, fun, quirky, and interesting content reigns supreme. Instagram is a network of photo sharing, but dull business photos won’t do. Think about interesting ways you can shoot your products and demonstrations of services. Instagram has a set of editing options for photos, so you can also experiment with those to see which options best fit your company’s brand. Also, be sure to add some text to each photo. Questions or contest challenges are a great way to increase user engagement.

Interact with your community…
In addition, it’s vital to participate with other people’s Instagram feeds. Make sure your account is set to notify you when your photos are commented on or shared. You should also try to monitor relevant hash tags so that you can join in discussions pertinent to your company’s offerings. Social media is all about connecting with customers, and exchanging commentary with users is a great way to do that.

Do you use Instagram for your business?  If so, what have you found to be successful in interacting with your community?  Let us know below..

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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