For all of the attention that other social media sites have received for their marketing potential, LinkedIn is sometimes forgotten as a great tool for promoting your business. While young folks are mostly tweeting and scrolling through their Facebook feeds, individuals and companies all of types have begun to harness LinkedIn’s potential for professional and commercial networking.
Of course, crafting a good LinkedIn profile is in some ways even more difficult and demanding than putting together a good Facebook page. While Facebook is filled with all sorts of entities making pages, LinkedIn is a place where savvy professionals and businesses are working to spread the word on their abilities and services.
Creating an effective LinkedIn profile begins with filling out all of the available spaces for your company overview and the services or products your company offers. In the overview section, give a clear description of your business and the customers you can serve. You can also add in your company’s blog feed and other resources to give visitors more information about your business.
The product pages are a great place to put your offerings on display. Fill out those pages with as much information and content as possible, including photos and feature descriptions. LinkedIn also allows you to link YouTube product videos, so take advantage if you have those available.
When it comes to spreading the word, it helps to be active both around the LinkedIn community and among your established communities. LinkedIn offers various venues for promoting your business page. Try to find relevant discussion groups to participate in and spread the word on your company, and encourage all of your employees and business partners to get connected. In addition, you can take advantage of your other communities by spreading the word on Facebook and through your email list so that interested parties can become involved.
Content is an important part of running a successful LinkedIn profile, so be sure to offer content that benefits your followers. This means posting more than simply promotional material. Your followers will include both customers and peers in the field, along with interested professionals, so it helps to provide resources that benefit both customers and those in the same position as you.
As you build your LinkedIn presence, you will want to expand your network by connecting with multiple kinds of parties online. Look for both businesses you already work with and those you would like to work with in the future. It can also help to link with professionals sharing similar interests, and even your company’s peers and competitors. A bigger network means more resources and a better chance to do business in the future.