April, 2013
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2 Tips for Driving Search Engine Traffic through Image Optimization

Posted on 11 April 2013 by Toby Gonzales

While search engine optimization is important when creating content to boost traffic to your website, it is also important to pay attention to the details of the images on your pages. Here are a couple of easy tips for optimizing your pictures and graphics to improve traffic to your website.

1. Use the Right Image Type

The first step in optimizing your images in improve website traffic is to choose the right image type for your photos and graphics.

In general, the JPEG file type is the best one to use for websites. (The different image file types that are options in your photo-editing software are useful for a variety of other uses. TIFF files, for example, are best for images that will put into printed publications, as they offer the smoothest detail for printed pictures and graphics.)

JPEG files are effective for websites because they allow for high-quality images without needing to be very large files. If your images are more than a few hundred kilobytes, the quality is probably too high for those images. High resolution is important for print images, but because computer screens are naturally lower-resolution than printed images, website images do not need to be as clear in terms of resolution.

In driving traffic to your website, you should work on making the load times on your site as fast as possible by optimizing images. JPEG files are usually the best option for doing this.

2. Choose the Right Keywords

Just as choosing keywords for your content is important, choosing the right tags for your images is vital for getting your material seen.

The major search engines are always refining their search ranking algorithms. That means that it can be tough for website operators to stay on top of the most effective methods for improving search ranking, but certain things have stayed the same, including keywords in the page address, the page title, the body text, and the image tags.

That means that inserting keywords into yours images’ meta tags is vital for supporting your search engine optimization efforts. As you produce your content, use the same keywords as you would in the body of the post when filling in information in your image fields. Or, you can diversify your keyword usage by utilizing synonyms for your keywords, allowing your content to reach a more diverse set of readers who might be searching different terms but looking for similar content.

 

Have you noticed a difference in your organic traffic since you started optimizing your images for search engines?

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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2 Simple Ways to use Facebook to motivate your community to donate

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2 Simple Ways Non-Profits Can Motivate Donors on Facebook

Posted on 08 April 2013 by Toby Gonzales

Facebook is about more than just sharing funny articles and viral YouTube videos. For non-profits, it can be a great tool for community organizing and fundraising. Here are some tips on how you can turn your Facebook presence into a great source of funding for your non-profit.

1. Encourage Them to Share Their Stories

The power of narrative is vital for motivating donors to contribute to any cause, and non-profits always see the most success when they include personal stories in their pitches for donations.

Facebook can be a great forum for sharing these stories. Social media is all about interaction with followers, and you can encourage donations by asking people to share their own stories related to the cause you are raising money for.

Start by setting up a group with a gallery of photos or links to videos, and ask readers to get involved by creating content to share with other members in the group. You can either collect entries initially so that you can make the proper edits, or you can ask members to post directly into the gallery. With each entry, make sure you include a call to action asking followers to make contributions to the cause.

2. Use Facebook as Your Central News Feed

Facebook can be an excellent tool for non-profits because of the nature of content that gets shared on the site. While many individuals and companies (non-profit and otherwise) use Facebook mostly as a way to share content from their websites, you can also use Facebook as your central feed for breaking news updates.

In cultivating a strong social media feed, you should keep in mind that followers want to hear about more than just your own company’s business and goings-on. Rather, they are looking for valuable content of all types, and they will always appreciate it when your company shares content that is helpful and beneficial to them in some way.

By using your Facebook feed as a posting board for breaking news updates, you can attract a lot of attention to the feed, and higher engagement equals higher contributions. When you post a news update, include a call to action. Facebook is all about being social, so give your followers something to do after they find out about some piece of news. Post relevant updates straight to your Facebook feed, and encourage your followers do something about it by making donations to your non-profit.

 

Does your non-profit utilize your Facebook’s news feed enough???  What else do you use to help your non-profit grow? 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

 

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

More Posts - Website

Follow Me:
Google Plus

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