While search engine optimization is important when creating content to boost traffic to your website, it is also important to pay attention to the details of the images on your pages. Here are a couple of easy tips for optimizing your pictures and graphics to improve traffic to your website.
1. Use the Right Image Type
The first step in optimizing your images in improve website traffic is to choose the right image type for your photos and graphics.
In general, the JPEG file type is the best one to use for websites. (The different image file types that are options in your photo-editing software are useful for a variety of other uses. TIFF files, for example, are best for images that will put into printed publications, as they offer the smoothest detail for printed pictures and graphics.)
JPEG files are effective for websites because they allow for high-quality images without needing to be very large files. If your images are more than a few hundred kilobytes, the quality is probably too high for those images. High resolution is important for print images, but because computer screens are naturally lower-resolution than printed images, website images do not need to be as clear in terms of resolution.
In driving traffic to your website, you should work on making the load times on your site as fast as possible by optimizing images. JPEG files are usually the best option for doing this.
2. Choose the Right Keywords
Just as choosing keywords for your content is important, choosing the right tags for your images is vital for getting your material seen.
The major search engines are always refining their search ranking algorithms. That means that it can be tough for website operators to stay on top of the most effective methods for improving search ranking, but certain things have stayed the same, including keywords in the page address, the page title, the body text, and the image tags.
That means that inserting keywords into yours images’ meta tags is vital for supporting your search engine optimization efforts. As you produce your content, use the same keywords as you would in the body of the post when filling in information in your image fields. Or, you can diversify your keyword usage by utilizing synonyms for your keywords, allowing your content to reach a more diverse set of readers who might be searching different terms but looking for similar content.
Have you noticed a difference in your organic traffic since you started optimizing your images for search engines?