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3 Advantages of Video Marketing for Your Business -

3 Advantages of Video Marketing for Your Business

Posted on May 06, 2013 by Toby Gonzales

When it comes to marketing your business online, there is a huge variety of tools available on the web. Whether writing blog posts to increase readership or connecting with social media followers, you can use a number of resources to put your company’s name out there.

One of the best tools available is video marketing. Video marketing can help your business grow in a lot of ways, and it is particularly advantageous for these three reasons.

1. It Gets You Positioned as an Expert

One of the biggest benefits to using video marketing is that it helps you project an image of expertise to your viewers.

A well-written blog post can be helpful for attracting readers, but it falls short in terms of establishing your personal expertise. Video marketing allows you to connect with web users on a different level. A well-produced video will show your site’s visitors how well you know your information, and it will help create an image of reputability for yourself and your business.

2. It Exposes Your Business to a Wider Audience

Let’s face it: Not all online users are willing to read through blog posts that don’t immediately catch their eyes.

That’s why video marketing can be so helpful in conjunction with other types of content. If you have already established some level of traffic to your site using blog posts and other types of marketing material, you can expand that even further by utilizing video.

Video marketing is helpful because it is effective for attracting people’s attention, and it helps businesses reach a different audience in their marketing efforts.

3. It is Virtually Free

One of the great things about video marketing is that, for the benefits listed above, your company will have to pay basically nothing.

Aside from the money spent procuring a camera (and perhaps on editing programs, if your company is particularly ambitious), you will not need to spend anything on this aspect of your marketing campaign.

If you are buying a new camera, you are entering the market at the right time. High-definition cameras are getting cheaper and cheaper, meaning that your company will be able to produce professional-quality video for a low initial price.

And, when it comes to hosting video, there are no fees at all. YouTube is a huge network of videos, and adding your content there will help you reach audiences you hadn’t been reaching previously.


How does your company use video marketing to increase your business?  

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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