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3 Ways to Keep Existing Customers Engaged with Social Media -

3 Ways to Keep Existing Customers Engaged with Social Media

Posted on May 16, 2013 by Toby Gonzales

Social media is one of the best ways for companies to boost customer engagement, but companies need to realize that it is a long-term commitment. It can be a lot easier to hit the ground running than it is to keep customers engaged over a long period of time. Read on for some tips on how you can keep existing customers engaged with your social media feeds.

1. Make Incentives for Frequent Customers

One of the best ways to keep customers engaged on social media is to offer incentives for customers to make frequent purchases from your website or participate in social media conversations frequently.

Consider the ways that brick-and-mortar stores encourage existing customers to return to the store again and again. One of the most common ways they do this is by creating a rewards system whereby frequent customers can benefit from a higher volume of purchases. Creating a similar system for social media can be a great way to keep customers engaged.

2. Offer Deals on Larger Purchases

Another way that brick-and-mortar companies encourage customers to return is by offering good deals on large purchases. You can utilize this technique in your social media feeds by regularly offering coupons and special offers to your social media followers.

When using this technique, try to find ways to encourage customers to come back as frequently as possible. For example, you might think about offering deals that are only available for a very short amount of time or only to the first several people who share the message.

3. Focus on Valuable Content

The best way to maintain a social media audience is to emphasize quality with every post you make. When users log onto their social media accounts, they are looking for content that will be valuable in some way. Valuable content can take lots of forms, but you should focus on content that relates to your brand and your personal strengths.

A good way to do this is to turn your social media feed into an important education resource for people interested in your industry. In order to do this, find articles, videos, and other content that you find interesting in your role as a blog writer or company website operator. Then, as you share your own content, add in a good amount of info from related sources so that people come to view your feed as an important resource for such content.


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Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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