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Five Other Social Media Sites to Boost Business

Posted on 27 May 2013 by FBiframes

When it comes to the social media world, there are tons of options out there beyond Facebook and Twitter. Those two kings of social media are home to the most activity, but millions of people are also using other social media sites that can be helpful for businesses. Here are five that businesses will want to take a look at.

 

1. Instagram

 Instagram is one of the newest social media offerings on the Internet, and users connect with each other by taking and sharing interesting photographs. Businesses can tap into the Instagram community by creating their own interesting images. Companies can take photos of promotional material (even as simple as capturing the store’s sign at an interesting angle) or photographing products.

 

2. Pinterest

Pinterest came onto the public’s radar in 2012 and has become one of the fastest-growing social media sites, unique for its visual emphasis and unique content-sharing format. The site is driven by interesting graphics, so companies will need to create appropriate content (such as by photographing products in a unique way or designing promotional graphics). The site is also driven by pinboards related to different topics, so companies can gain followers by cultivating interesting collections of content on the sight.

 

3. LinkedIn

LinkedIn is quietly a very effective social media site for improving business. The site connects professionals and businesses, allowing companies to reach customers, business partners, and potential employees. This site has developed significantly over the past few years and now features a diverse set of tools for posting content and interacting with other businesses and people.

 

4. Upcoming

Upcoming.org is a unique social media site that allows individuals and businesses to schedule and share events. The site is searchable and users can connect with each other on the event pages, making the site an interesting option for businesses that want to reach a greater audience for their upcoming events.

 

5. Digg

Digg.com is one of several content-sharing networks around the net, and it allows the community of readers to recommend content or shoo potential readers away. You can utilize Digg (and the other similar sites) in a number of ways. First, you can promote your site’s content on Digg, although the content will have to be very strong in order to benefit from participating in this way. Alternatively, you can use Digg to find new content to share with your social media followers, improving the overall quality of your feed.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

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Creative Ways to Use Social Media for Business

Posted on 25 May 2013 by Toby Gonzales

Social media offers exciting prospects for companies to improve business, but many companies find themselves stuck after a short time. It can be challenging to maintain creativity in social media efforts over a long period of time, so here are a few ideas on how businesses can utilize social media sites in the most unique ways possible.

 1. Get Employees Involved

Social media is extremely effective for communicating your brand’s personality to your customers. If you are working on making a more personalized connection with customers, why not let them get to know your employees? Customers are more likely to engage with your brand, and having multiple employees post in conjunction with your social media profiles is an easy way to remain active at all times.

 

2. Partner with Businesses and People

Many individuals and businesses feel that they must remain confined to the limits of the social media sphere when they get involved on Facebook or Twitter. But rather than limiting yourself to your own online activity, you can utilize social media to connect with business partners (both individuals and companies) in a unique way. Seek out some of the more prominent figures related to your field (or that your target audience might follow) and post messages related to them on your feed. That way, you can begin an informal relationship that might lead to more substantive cooperation in the future.

 

3. Become a News Source

Some of the most effective social media feeds attract followers because they offer a consistent source of valuable third-party content. Sometimes the best way to attract attention to your website is by promoting other sites’ content rather than promoting solely your own material. Readers want access to valuable content, and if you can connect them with the material they are looking for, they will likely return to your social media feed (and website) consistently. 

 

4. Use Social Media Customer Service 

You can also utilize social media to help with your customer service efforts. In general, companies may think that dealing with customer complaints in a public sphere opens the door to negative publicity. However, if you use social media as part of your customer service strategy, you can demonstrate your company’s commitment to quality service in front of a large audience. The solutions you provide on your social media feed might turn out to apply to multiple customers, allowing you to handle issues more effectively. 

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

 

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Why Isn’t Our Content Marketing Working?

Posted on 22 May 2013 by Toby Gonzales

So, you’ve decided to jump into the world of content marketing. Online content marketing can be extremely beneficial for any type of business venture, but it has to be done the right way. If your content marketing campaign hasn’t been working, here are some tips on how to get back on the right track.

1. Clarify Your Goals

One of the most important aspects of content marketing is establishing clear goals before you start creating material.

In formulating goals, you should think about making them realistic and measurable. Focus on what types of objectives would really benefit your company, and list them out in a clear fashion. It is important that they are measurable so that you can track your progress and know when you have reached your goal.

2. Stop Self-Marketing

One issue that many people run into in content marketing is over-marketing themselves.

Self-marketing is undoubtedly important, as it helps build your personal brand. But in content marketing, you should remember that readers are looking for valuable content, not just content about you. If you provide a more diverse set of content in your marketing campaign, you are likely to have better success. Keep in mind that even content about other things can ultimately mean benefits for you and your company.

3. Use the Resources Available

There are lots of resources at your disposal on the net, so make sure you are using as many as would be suitable for your company.

One of the most important resources available is social media. If you are writing a blog as part of your content marketing campaign, you are on the right track. But if you haven’t started sharing on social media sites, you need to start as soon as possible.

Social media is important for a lot of reasons. First, your audience will expand instantly. Second, your content will be spread to more places around the net, giving it a better chance of being seen.

4. Make It Easy for Readers to Share

In part of your social media plan, you should also make it easy for readers to share.

The first part of this is creating content that readers will want to share. That means interesting, valuable content that will be appealing for a wide audience. In addition, you should include buttons and links on your website to make it as simple as possible to share your site’s material.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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4 Ways to Grow Your Website Traffic without SEO

Posted on 18 May 2013 by Toby Gonzales

Search engine optimization is the bane of so many bloggers’ existence. It is not fun, and as search engine change their formulas, it can be extremely difficult to know how to do it the right way. Fortunately, there are other ways to improve your website’s traffic. Here are some tips on doing just that without having to worry about SEO.

1. Update Your Blog Consistently

Consistency is one of the most important things a blogger can have when working on building traffic.

There are a couple of reasons for that. First, consistent blogging means you are producing more content, with more keywords, and your site will have a better chance of being seen. In addition, consistency shows a level of commitment and professionalism that will encourage readers to come back to your site in the future, thereby building up return traffic.

2. Create an Email List

Email lists are some of the best ways you can get people to come back to your website again and again.

Some of your readers undoubtedly really like your site but wind up missing certain content if they don’t notice your social media messages or just aren’t staying up to date with your site. Add them to an email list, and you’ll guarantee that they will come back to your site every time you make a post.

And, because email lists are typically free, setting one up involves very little work from you.

3. Build Your Brand

As you construct your blog, you always be focusing on building your brand. Branding is vital in the business world, and it is vital in the blogosphere.

Building a brand can help you boost traffic by improving the overall quality of your site. Your page will look more cohesive, and you will have better success reaching your intended audience.

4. Become an Expert

Too many bloggers spend too much of their time on their own blog. If your goal is to build traffic, you will need to go to places that have traffic, and if your blog doesn’t have much right now, it may be a smart move to get involved in conversations on other websites.

Use your smarts to chime in on conversations going on at social media websites and advice sites. Doing so can get you a lot of attention on those sites, and you can channel those people to your site to improve your traffic.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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3 Ways to Keep Existing Customers Engaged with Social Media

Posted on 16 May 2013 by Toby Gonzales

Social media is one of the best ways for companies to boost customer engagement, but companies need to realize that it is a long-term commitment. It can be a lot easier to hit the ground running than it is to keep customers engaged over a long period of time. Read on for some tips on how you can keep existing customers engaged with your social media feeds.

1. Make Incentives for Frequent Customers

One of the best ways to keep customers engaged on social media is to offer incentives for customers to make frequent purchases from your website or participate in social media conversations frequently.

Consider the ways that brick-and-mortar stores encourage existing customers to return to the store again and again. One of the most common ways they do this is by creating a rewards system whereby frequent customers can benefit from a higher volume of purchases. Creating a similar system for social media can be a great way to keep customers engaged.

2. Offer Deals on Larger Purchases

Another way that brick-and-mortar companies encourage customers to return is by offering good deals on large purchases. You can utilize this technique in your social media feeds by regularly offering coupons and special offers to your social media followers.

When using this technique, try to find ways to encourage customers to come back as frequently as possible. For example, you might think about offering deals that are only available for a very short amount of time or only to the first several people who share the message.

3. Focus on Valuable Content

The best way to maintain a social media audience is to emphasize quality with every post you make. When users log onto their social media accounts, they are looking for content that will be valuable in some way. Valuable content can take lots of forms, but you should focus on content that relates to your brand and your personal strengths.

A good way to do this is to turn your social media feed into an important education resource for people interested in your industry. In order to do this, find articles, videos, and other content that you find interesting in your role as a blog writer or company website operator. Then, as you share your own content, add in a good amount of info from related sources so that people come to view your feed as an important resource for such content.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Grow your business through LinkedIn

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3 Tips for Using LinkedIn to Grow Your Business

Posted on 13 May 2013 by Toby Gonzales

LinkedIn is one of the best kept secrets in the social media world. While many companies focus their social media efforts on Facebook and Twitter, those that make the most of LinkedIn have found it to be a great tool for expanding their businesses. Here are some tips on how you can use this tool to your advantage.

1. Participate in LinkedIn Groups

LinkedIn is particularly beneficial because of its Groups feature.

By getting involved in Groups on LinkedIn, companies can increase engagement with customers and with other businesses. That means more traffic to your company website and a bigger overall audience on LinkedIn and potentially other social media sites.

In addition, you can use social media sites like LinkedIn to promote your expertise and your company’s specialties. On LinkedIn, demonstrating your company’s ability is particularly important because of the setting. In a forum of professionals, participation in Groups can be a great way to get your company noticed, and you can make important contributions in discussions that matter.

2. Leverage Endorsements

LinkedIn allows professionals to make endorsements of others, and you should use this new feature to your business’s advantage.

In the first place, making endorsements can be a good way to increase your company’s visibility with other professionals. When you confirm other people’s skills, you are expressing support for them and their brands. Those individuals will then be more likely to come to your account and engage with your content.

When you are making endorsements, though, it is important not to make recommendations when you aren’t sure they are true. Only make endorsements for individuals with whom you are familiar and confident that they actually have the skills advertised.

3. Stay Visible with Content

Visibility is always important in social media, and LinkedIn is no exception.

Of course, any time you are looking to grow your business by using social media, you should find ways to engage followers and other users in ways other than sharing your own content. It is of course important to promote your own business, but you should also think about how you can engage with other users’ content.

LinkedIn offers lots of opportunities to increase your company’s visibility. Group discussions are one way, and commenting on other companies’ content is another. Keep in mind that promoting other companies’ content can also help your company: You will improve your social media relationship with the other company, and you will some attention from the other company’s customers.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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3 Pinterest Tips to Grow Your Business

Posted on 08 May 2013 by Toby Gonzales

There are a lot of social media sites out there for businesses to utilize, and Pinterest is rapidly becoming one of the most interesting. Here are a few tips on how you can make the most out of your company’s Pinterest account.

1. Always Use a Personal Photo

Pinterest brings up some of the same issues that other social media sites do. Because most of them are free for people and businesses to use, social media sites often tempt businesses to rush through setup and content creation. However, by putting poor content on your social media feeds, you will actually sour a lot of your audience.

On Pinterest, your company has a huge opportunity to project its personality and attract a new audience to your website. But the only way to do this is by using original, authentic images. Don’t use the same images as everyone else. Instead, utilize images that speak to your company’s unique brand.

2. Use Keywords in Your About Section

Even though Pinterest is mostly an image sharing site, you should make sure you take the time to develop your board’s profile.

Developing a strong profile is important for getting your content seen, which is of course the only way that you can increase customer engagement. In creating your profile, you should be sure to use words that you think will be helpful for attracting followers—the right ones—to your boards.

As you write your profile, you should utilize the same types of descriptions as you might into your other social media profiles, but be sure that the profile is heavy on keywords. People search for boards based on their interests, so it is important to use clear, strong keywords in your profile in order to attract users.

3. Board Placement is Key

When using Pinterest, it is important to pay attention to both what you are posting on your boards and also where you are posting it.

Studies indicate that users consume content on Pinterest different from how they consume content on other sites. On Pinterest, the content that is in the middle and at the top gets seen the most, as opposed to other sites, where the content on the left tends to get seen the most.

When creating your Pinterest account, you should also keep in mind that people pay more attention to your board’s content than to profile information, so be sure you are using content that reflects your brand.

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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LinkedIn for Social Media Marketing

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How to Build a Successful LinkedIn Page for Your Business

Posted on 25 March 2013 by Toby Gonzales

For all of the attention that other social media sites have received for their marketing potential, LinkedIn is sometimes forgotten as a great tool for promoting your business. While young folks are mostly tweeting and scrolling through their Facebook feeds, individuals and companies all of types have begun to harness LinkedIn’s potential for professional and commercial networking.

Of course, crafting a good LinkedIn profile is in some ways even more difficult and demanding than putting together a good Facebook page. While Facebook is filled with all sorts of entities making pages, LinkedIn is a place where savvy professionals and businesses are working to spread the word on their abilities and services.

Creating an effective LinkedIn profile begins with filling out all of the available spaces for your company overview and the services or products your company offers. In the overview section, give a clear description of your business and the customers you can serve. You can also add in your company’s blog feed and other resources to give visitors more information about your business.

The product pages are a great place to put your offerings on display. Fill out those pages with as much information and content as possible, including photos and feature descriptions. LinkedIn also allows you to link YouTube product videos, so take advantage if you have those available.

When it comes to spreading the word, it helps to be active both around the LinkedIn community and among your established communities. LinkedIn offers various venues for promoting your business page. Try to find relevant discussion groups to participate in and spread the word on your company, and encourage all of your employees and business partners to get connected. In addition, you can take advantage of your other communities by spreading the word on Facebook and through your email list so that interested parties can become involved.

Content is an important part of running a successful LinkedIn profile, so be sure to offer content that benefits your followers. This means posting more than simply promotional material. Your followers will include both customers and peers in the field, along with interested professionals, so it helps to provide resources that benefit both customers and those in the same position as you.

As you build your LinkedIn presence, you will want to expand your network by connecting with multiple kinds of parties online. Look for both businesses you already work with and those you would like to work with in the future. It can also help to link with professionals sharing similar interests, and even your company’s peers and competitors. A bigger network means more resources and a better chance to do business in the future.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Google + and Social Media Marketing

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How to Build a Successful Google+ Page for Your Business

Posted on 21 March 2013 by Toby Gonzales

Plenty of businesses are already on board with fully functional Twitter and Facebook feeds, but it’s about time companies got started with Google+. Google’s social media option allows companies to take advantage of both social networking and SEO benefits, and the site allows people to connect with the increasing numbers of people adding Google+ to their social media routines.

The first step in building a good presence on Google+ is to fill out your company profile as much as possible. The profile section should include detailed information about what your company does, with strong keywords to attract the most people to your page. Google+ has particularly reader-friendly formatting for these descriptions, so take advantage with a list of services and important links, like your website and contact addresses.

You should also consider setting up your account with Google Authorship. This is an increasingly popular offering with Google+ that allows people to connect their home websites with Google+ in exchange for SEO benefits. When you link Google+ on your page, Google returns the favor by allowing you higher search ranking and the option of adding an author photo next to your links that appear on Google search lists. These links tend to draw more attention, and your profile will receive far more traffic. Of course, you can also boost your search results by posting often and including strong keywords in your content, just like you would on your website.

In terms of connecting with people, it pays to use all of the features unique to Google+. One of those is the circles feature, which allows people to join different sharing groups based on interest or their relationship with one another. Friends can have an exclusive circle, but there are also lots of shared circles. Take a look at Google’s directory of shared lists and join on with the ones that relate to your business.

Remember that when you’re developing your business profile on Google+, it helps to maintain your personal profile as well. You can’t bring people into your business’s circle until they’ve brought you into their circle, so try to connect with relevant users in other settings. Connecting with other users personally is a good first step to adding them to your business’s network.

In general, the key is to participate. When others mention you, give them a little thanks to show you’re paying attention, and when your contacts post good content, they’ll appreciate it if you post some comments.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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How to Build a Successful Twitter Profile for Your Business

Posted on 18 March 2013 by Toby Gonzales

For business owners and operators, Twitter can seem like an enigma. People didn’t communicate in 140-character messages 10 years ago, and it’s still not totally clear to many people why Twitter is effective. But for those with successful business Twitter feeds, the results are clear. More people get involved in the conversation and become engaged with the company, and the brand benefits with more customers and familiarity.

The first thing to keep in mind when starting and running a Twitter feed is that followers don’t want to be bombarded with promotional material. You should use your feed to promote your business, but you should also remember that Twitter is about personal interactions with other members of the community. Balance things out by offering fun, personal content so that people can get to know you and your company.

You can work on building your personality on Twitter in a few ways. Multimedia is a great way to connect with other users, because photos are a great way to give people a behind-the-scenes look at your company. Also, don’t take your feed too seriously. The Twitterverse is an informal community, and followers like seeing businesses that like to have fun online.

As a business, it’s important to keep in mind that you have a number of free tools at your disposal for making a better Twitter feed. Several sites offer URL shortening services, allowing you to fill your tweets with more of your own content when linking to external material. There are also a number of sites that allow you to schedule posts ahead of time so that you are always involved.

Scheduling sites should, however, only be used as supplemental tools, as engagement is key. Follow hash tag conversations related to your field, and communicate directly with followers when you can. If someone says something positive about your brand, retweet them and thank them for the compliments.

And although overdoing promotional material can become obnoxious for followers, they do like special offers and contests every now and then. Twitter is most effective when you are able to connect with followers on a personal level and then offer them value for being active members of your community.

Overall, it’s important to remain true to your company’s brand on Twitter. It’s important to know your audience and what they like, but Twitter should ultimately be used as an extension of your brand. Don’t overdo your tweets, and be sure to have the same good judgment for content as you would on your website.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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