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4 Ways to Grow Your Website Traffic without SEO

Posted on 18 May 2013 by Toby Gonzales

Search engine optimization is the bane of so many bloggers’ existence. It is not fun, and as search engine change their formulas, it can be extremely difficult to know how to do it the right way. Fortunately, there are other ways to improve your website’s traffic. Here are some tips on doing just that without having to worry about SEO.

1. Update Your Blog Consistently

Consistency is one of the most important things a blogger can have when working on building traffic.

There are a couple of reasons for that. First, consistent blogging means you are producing more content, with more keywords, and your site will have a better chance of being seen. In addition, consistency shows a level of commitment and professionalism that will encourage readers to come back to your site in the future, thereby building up return traffic.

2. Create an Email List

Email lists are some of the best ways you can get people to come back to your website again and again.

Some of your readers undoubtedly really like your site but wind up missing certain content if they don’t notice your social media messages or just aren’t staying up to date with your site. Add them to an email list, and you’ll guarantee that they will come back to your site every time you make a post.

And, because email lists are typically free, setting one up involves very little work from you.

3. Build Your Brand

As you construct your blog, you always be focusing on building your brand. Branding is vital in the business world, and it is vital in the blogosphere.

Building a brand can help you boost traffic by improving the overall quality of your site. Your page will look more cohesive, and you will have better success reaching your intended audience.

4. Become an Expert

Too many bloggers spend too much of their time on their own blog. If your goal is to build traffic, you will need to go to places that have traffic, and if your blog doesn’t have much right now, it may be a smart move to get involved in conversations on other websites.

Use your smarts to chime in on conversations going on at social media websites and advice sites. Doing so can get you a lot of attention on those sites, and you can channel those people to your site to improve your traffic.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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3 Pinterest Tips to Grow Your Business

Posted on 08 May 2013 by Toby Gonzales

There are a lot of social media sites out there for businesses to utilize, and Pinterest is rapidly becoming one of the most interesting. Here are a few tips on how you can make the most out of your company’s Pinterest account.

1. Always Use a Personal Photo

Pinterest brings up some of the same issues that other social media sites do. Because most of them are free for people and businesses to use, social media sites often tempt businesses to rush through setup and content creation. However, by putting poor content on your social media feeds, you will actually sour a lot of your audience.

On Pinterest, your company has a huge opportunity to project its personality and attract a new audience to your website. But the only way to do this is by using original, authentic images. Don’t use the same images as everyone else. Instead, utilize images that speak to your company’s unique brand.

2. Use Keywords in Your About Section

Even though Pinterest is mostly an image sharing site, you should make sure you take the time to develop your board’s profile.

Developing a strong profile is important for getting your content seen, which is of course the only way that you can increase customer engagement. In creating your profile, you should be sure to use words that you think will be helpful for attracting followers—the right ones—to your boards.

As you write your profile, you should utilize the same types of descriptions as you might into your other social media profiles, but be sure that the profile is heavy on keywords. People search for boards based on their interests, so it is important to use clear, strong keywords in your profile in order to attract users.

3. Board Placement is Key

When using Pinterest, it is important to pay attention to both what you are posting on your boards and also where you are posting it.

Studies indicate that users consume content on Pinterest different from how they consume content on other sites. On Pinterest, the content that is in the middle and at the top gets seen the most, as opposed to other sites, where the content on the left tends to get seen the most.

When creating your Pinterest account, you should also keep in mind that people pay more attention to your board’s content than to profile information, so be sure you are using content that reflects your brand.

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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2 Tips for Driving Search Engine Traffic through Image Optimization

Posted on 11 April 2013 by Toby Gonzales

While search engine optimization is important when creating content to boost traffic to your website, it is also important to pay attention to the details of the images on your pages. Here are a couple of easy tips for optimizing your pictures and graphics to improve traffic to your website.

1. Use the Right Image Type

The first step in optimizing your images in improve website traffic is to choose the right image type for your photos and graphics.

In general, the JPEG file type is the best one to use for websites. (The different image file types that are options in your photo-editing software are useful for a variety of other uses. TIFF files, for example, are best for images that will put into printed publications, as they offer the smoothest detail for printed pictures and graphics.)

JPEG files are effective for websites because they allow for high-quality images without needing to be very large files. If your images are more than a few hundred kilobytes, the quality is probably too high for those images. High resolution is important for print images, but because computer screens are naturally lower-resolution than printed images, website images do not need to be as clear in terms of resolution.

In driving traffic to your website, you should work on making the load times on your site as fast as possible by optimizing images. JPEG files are usually the best option for doing this.

2. Choose the Right Keywords

Just as choosing keywords for your content is important, choosing the right tags for your images is vital for getting your material seen.

The major search engines are always refining their search ranking algorithms. That means that it can be tough for website operators to stay on top of the most effective methods for improving search ranking, but certain things have stayed the same, including keywords in the page address, the page title, the body text, and the image tags.

That means that inserting keywords into yours images’ meta tags is vital for supporting your search engine optimization efforts. As you produce your content, use the same keywords as you would in the body of the post when filling in information in your image fields. Or, you can diversify your keyword usage by utilizing synonyms for your keywords, allowing your content to reach a more diverse set of readers who might be searching different terms but looking for similar content.

 

Have you noticed a difference in your organic traffic since you started optimizing your images for search engines?

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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2 Simple Ways to use Facebook to motivate your community to donate

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2 Simple Ways Non-Profits Can Motivate Donors on Facebook

Posted on 08 April 2013 by Toby Gonzales

Facebook is about more than just sharing funny articles and viral YouTube videos. For non-profits, it can be a great tool for community organizing and fundraising. Here are some tips on how you can turn your Facebook presence into a great source of funding for your non-profit.

1. Encourage Them to Share Their Stories

The power of narrative is vital for motivating donors to contribute to any cause, and non-profits always see the most success when they include personal stories in their pitches for donations.

Facebook can be a great forum for sharing these stories. Social media is all about interaction with followers, and you can encourage donations by asking people to share their own stories related to the cause you are raising money for.

Start by setting up a group with a gallery of photos or links to videos, and ask readers to get involved by creating content to share with other members in the group. You can either collect entries initially so that you can make the proper edits, or you can ask members to post directly into the gallery. With each entry, make sure you include a call to action asking followers to make contributions to the cause.

2. Use Facebook as Your Central News Feed

Facebook can be an excellent tool for non-profits because of the nature of content that gets shared on the site. While many individuals and companies (non-profit and otherwise) use Facebook mostly as a way to share content from their websites, you can also use Facebook as your central feed for breaking news updates.

In cultivating a strong social media feed, you should keep in mind that followers want to hear about more than just your own company’s business and goings-on. Rather, they are looking for valuable content of all types, and they will always appreciate it when your company shares content that is helpful and beneficial to them in some way.

By using your Facebook feed as a posting board for breaking news updates, you can attract a lot of attention to the feed, and higher engagement equals higher contributions. When you post a news update, include a call to action. Facebook is all about being social, so give your followers something to do after they find out about some piece of news. Post relevant updates straight to your Facebook feed, and encourage your followers do something about it by making donations to your non-profit.

 

Does your non-profit utilize your Facebook’s news feed enough???  What else do you use to help your non-profit grow? 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

 

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Google + and Social Media Marketing

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How to Build a Successful Google+ Page for Your Business

Posted on 21 March 2013 by Toby Gonzales

Plenty of businesses are already on board with fully functional Twitter and Facebook feeds, but it’s about time companies got started with Google+. Google’s social media option allows companies to take advantage of both social networking and SEO benefits, and the site allows people to connect with the increasing numbers of people adding Google+ to their social media routines.

The first step in building a good presence on Google+ is to fill out your company profile as much as possible. The profile section should include detailed information about what your company does, with strong keywords to attract the most people to your page. Google+ has particularly reader-friendly formatting for these descriptions, so take advantage with a list of services and important links, like your website and contact addresses.

You should also consider setting up your account with Google Authorship. This is an increasingly popular offering with Google+ that allows people to connect their home websites with Google+ in exchange for SEO benefits. When you link Google+ on your page, Google returns the favor by allowing you higher search ranking and the option of adding an author photo next to your links that appear on Google search lists. These links tend to draw more attention, and your profile will receive far more traffic. Of course, you can also boost your search results by posting often and including strong keywords in your content, just like you would on your website.

In terms of connecting with people, it pays to use all of the features unique to Google+. One of those is the circles feature, which allows people to join different sharing groups based on interest or their relationship with one another. Friends can have an exclusive circle, but there are also lots of shared circles. Take a look at Google’s directory of shared lists and join on with the ones that relate to your business.

Remember that when you’re developing your business profile on Google+, it helps to maintain your personal profile as well. You can’t bring people into your business’s circle until they’ve brought you into their circle, so try to connect with relevant users in other settings. Connecting with other users personally is a good first step to adding them to your business’s network.

In general, the key is to participate. When others mention you, give them a little thanks to show you’re paying attention, and when your contacts post good content, they’ll appreciate it if you post some comments.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Video SEO

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Five Steps to Optimizing YouTube Videos for Search Engines

Posted on 16 February 2013 by Toby Gonzales

Do you feel that your Youtube Videos are not getting enough exposure?  These 5 steps will help you optimize your Youtube Videos to get more search exposure when your potential clients are looking for information on your company or your industry.

1. Choose Good Keywords

YouTube content should be treated much like content that you normally push for SEO, and the best way to start toward your SEO efforts for YouTube is to start with good keywords. Title, description, and tags are all important for where your video shows up on searches, so include good keywords in all of those areas. To identify the best keywords for you, type in some ideas and get an idea of what is most searched from the autofill suggestions.

2. Fill the Space

YouTube gives you a certain amount of space in all of its text areas. Use it up! Your title should be about 100 characters, with a combination of good keywords. In addition, you have 5,000 characters for your description and another 120 just for tags. Include as many tags as you can, and fill out the description as much as possible.

3. Mind the Description

Of course, what you actually put in the description is important. Only the first 25 or so characters will show up with the video in search results, so include something early on to grab readers’ attention and then give a full description of the video. Try to include multiple keywords from the autofill bar, as this will give your video a better shot at being found. In addition, make sure to include links to your other pages, like your Facebook page, Twitter feed, and home page.

4. Use Annotations

Two other big factors in search engine ranking for YouTube videos are number of views and rating. You don’t directly control these, but you can use your videos to advertise other videos. Take advantage of the annotations feature, which allows you to include notes about subscribing, watching other videos on your channel, and rating the video. More clicks to different parts of your channel will always help.

5. Make Good Content

As you work to include YouTube into your SEO efforts, it’s important to remember that the only type of content that will help you is good content. If you toss up some poorly planned content, your videos will receive lower ratings, and viewers will be less likely to follow the links to your other pages. YouTube can be a great source of traffic, and SEO for videos can really pay off when it comes to getting your videos seen. But the only way to take full advantage is to craft high quality content all the time.

 

Has anyone tried optimizing their Youtube Videos and saw a drastic increase from following these small steps?

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

 

 

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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SEO and Content Marketing

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How Content Marketing Affects Your Search Results

Posted on 28 January 2013 by Toby Gonzales

So you have a website that describes your service or product. It is beautifully formatted, has great back end security, tells customers everything they need to know about your company, and gives them a fast and easy way to purchase what you’re selling.

Only problem is, no customers are coming to the website. There are hundreds of other companies offering similar services, and people who need your service go to those websites instead. Or when they need your service, they have no way to find your website. In any event, they don’t end up at your website and they don’t pay you a dime.

How to reach them? Well, one great option is content marketing. In content marketing, companies publish information relevant to their area of expertise, and use that information to draw in customers, who then migrate from the content to the sales area, and ultimately buy the products.

But how will customers find your content if they couldn’t find your website?

Easy…

First search engines will find your content, and then they will point potential customers towards it.

Search engines use advanced archiving machines called “spiders” to crawl the entire web, find every page (or almost every page) out there, and then add those pages to their search results. The spiders determine which pages are most relevant to a given search term, and then the search engine displays those pages for interested web surfers.

Spiders on the Web

Because of this, you can get your page to show up when web surfers search for topics relevant to whatever you are selling. For instance, if you run a roofing company, people may search for something like, “how to choose a good roofing company.” If you have a web page addressing this very topic, then Google, Bing, and perhaps other search engines will display your web page to people searching for that topic.

Those people will then arrive at your website. Not all of them will choose your roofing service, but some of them will first read your guide to choosing a good roofer, then click to the rest of your site, and eventually call and ask you to do their roof.

If you have many such pages—”how to choose a good roofer,” but also “what makes a good roof,” “when to get a new roof,” and so on—then search terms related to all those terms will lead to your web page. Soon enough, you’ll get a flood of visitors interested in these roofing topics, and some of them will choose your company, and give you an easy injection of new, paying business.

 

Has your business increased since you started a serious content marketing campaign??  Share your growth with us!!

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Content marketing

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How Content Marketing Drives Community Engagement

Posted on 18 January 2013 by Matt DeWyer

Content marketing is a strategy employed by many different companies. The usual suspects for using this strategy are large, nationwide corporations, or online businesses that can service people throughout the country, or even throughout the world.

These companies put content on their websites or blogs, and then use that content mostly to draw in visitors who reach their websites through search engines. They don’t necessarily target any one geographic area or region; instead, they put out lots of content, and expect that some of the hundreds of millions of people who could use their services will find the content, and through the content learn about their company.

Dont hide from your potential community

For more localized businesses, this may not be an option. A business in California has no need to attract web visitors from New York, who it cannot help and who aren’t, ultimately, going to pay the business any money. Because of this, such local businesses may not see content marketing as a viable strategy for them.

But in fact, content marketing is a great strategy for local businesses, it simply must be handled in a different way than it would be handled by a larger, nationwide business. Instead of throwing out tons of general content and hoping to attract visitors, these local businesses will have to publish more specialized content that will bring in visitors from their specific area.

The most basic way to do this is simply to write content for that geographic area, and then let search engines push relevant visitors to the site. For instance, a nationwide shoe retailer might publish articles about “choosing a reliable online shoe seller,” and then draw in visitors from all over the country.

On the other end of the spectrum, a localized shoe store could publish articles like, “finding a good shoe store in Los Angeles.” Then, when web surfers search for “shoe store” and “Los Angeles,” that article might appear toward the top of the search results.

Rather than drawing in readers from all over the country, this company’s content will be drawing in those from a very targeted region. In effect, it will be reaching out only to its community, and its business will grow through such efforts.

And local businesses have a leg up, because there are far fewer businesses doing localized content marketing. If they do it well, they can bring in hundreds of new readers, some of whom will eventually be new customers, too.

Do you use content marketing to drive community engagement for your business?  Share some of your techniques…

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Matt DeWyer

Matt is the founder and one of the owners of FBiframes. He's a developer by day.. and night.

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How Social Media can help your SEO and Back-linking

Posted on 16 October 2012 by FBiframes

Can Social Media Help My SEO and back-linking??

The social networking sites are one of the best ways to start to build natural backlinks for your website for quite a few reasons. First, these sites are quite popular, and they hold quite a bit of sway when it comes to search engines. Google and other search engine sites even acknowledge this fact. They track links on Facebook as well as Twitter, at least when those are publicly shared links. Since they track these, it means that they are going to count for quality backlinks that go to your site. When you post information and link back to your site, it can help to boost your ranking. When others post to your website from a social network, it can have the same effect.

Here are some tips that you might want to use when you are trying to improve your SEO.

Begin building stronger and larger networks on your social media networking sites such as Facebook and Twitter. When you have more connections on those sites, it means that you are going to have more opportunities for shares. In part, this is a numbers game. If you have three thousand people following you on Twitter, then you have a greater chance of more of those people re-tweeting your information. Of course, you also have to consider the quality of the followers. Having three hundred dedicated followers might actually be better than three thousand who don’t care.

Another good idea is to link your accounts with your blog. You can find some great tools that will let you connect your sites easily. You will be able to have your FB and Twitter accounts linked to your blog so that, whenever you post to your site, it notifies your pages on social media, eliminating the need for you to do it manually. This can help you save time. Of course, you will want to hit up your social media sites and interact with people who comment on your post or re-tweet your post. In the same vein, you can use tools that will repeat posts on your social networking sites for you when scheduled. For example, if you have followers who are in another part of the world, posting the same information twice, taking into account the different time zones, can be helpful.

Social media is increasingly important, and your business needs to know how to use it effectively if you want to succeed.

 

 

Still have questions?? Check out our Facebook Page, our blog, or  contact us and we will respond quickly.

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Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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SEO News: Google Bots to Crawl Facebook Comments

Posted on 02 November 2011 by FBiframes

 Google’s search crawler will now index comments sent through third-party comment management systems, such as Disqus and Facebook comments, that allow users to login with their Facebook credentials, according to Econsultancy.

As more websites begin integrating comments on their sites, the value this user-generated content offers marketers will likely grow substantially. SEO campaigns will receive a boost when visitors leave messages that include certain keywords.

Furthermore, this development places a premium on comment moderation, as businesses that see spam posted to their comments could be negatively impacted. Additionally, inappropriate language and links could hurt a site’s SEO rankings.

There may be other SEO implications of indexed comments related to social data. Google currently doesn’t draw on Facebook data, but it uses social sharing from other platforms to rank results for logged-in users. With the prominence of Facebook comments, some speculate the search giant will have a way to break down the barrier that stands between it and Facebook data. Of course, Facebook is not the only medium for on-site comments that will be indexed.

Disqus is the most popular third-party comment management service, according to a Lijit report released earlier this year. The application is the used by 75 percent of websites implementing comment services.

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