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Creative Ways to Use Social Media for Business -

Creative Ways to Use Social Media for Business

Posted on May 25, 2013 by Toby Gonzales

Social media offers exciting prospects for companies to improve business, but many companies find themselves stuck after a short time. It can be challenging to maintain creativity in social media efforts over a long period of time, so here are a few ideas on how businesses can utilize social media sites in the most unique ways possible.

 1. Get Employees Involved

Social media is extremely effective for communicating your brand’s personality to your customers. If you are working on making a more personalized connection with customers, why not let them get to know your employees? Customers are more likely to engage with your brand, and having multiple employees post in conjunction with your social media profiles is an easy way to remain active at all times.


2. Partner with Businesses and People

Many individuals and businesses feel that they must remain confined to the limits of the social media sphere when they get involved on Facebook or Twitter. But rather than limiting yourself to your own online activity, you can utilize social media to connect with business partners (both individuals and companies) in a unique way. Seek out some of the more prominent figures related to your field (or that your target audience might follow) and post messages related to them on your feed. That way, you can begin an informal relationship that might lead to more substantive cooperation in the future.


3. Become a News Source

Some of the most effective social media feeds attract followers because they offer a consistent source of valuable third-party content. Sometimes the best way to attract attention to your website is by promoting other sites’ content rather than promoting solely your own material. Readers want access to valuable content, and if you can connect them with the material they are looking for, they will likely return to your social media feed (and website) consistently. 


4. Use Social Media Customer Service 

You can also utilize social media to help with your customer service efforts. In general, companies may think that dealing with customer complaints in a public sphere opens the door to negative publicity. However, if you use social media as part of your customer service strategy, you can demonstrate your company’s commitment to quality service in front of a large audience. The solutions you provide on your social media feed might turn out to apply to multiple customers, allowing you to handle issues more effectively. 


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Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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