Facebook marketing is on the rise amongst businesses, however, many of those businesses are still struggling to master the basics. Here are five common Facebook marketing mistakes to avoid:
1. Preaching or interacting…
Do not preach! You must provide your fans with content that is engaging on a consistent basis. Imagine a client being in front of you in person. How would you speak to them? Would you engage the client with un-genuine conversation? Then why would you think it’s ok to do it in your social media markting campaigns?
With Facebook, marketers of any size can do effective, word-of-mouth marketing at scale for the very first time. However, you have to be authentic because if you are not your fans will see right through it.
So as you plan your social media conversation, remember that fans are looking for a reason to connect, and they do that by clicking “Like”. Now your job is to give them reasons to stay.
2. We’ve built our fan page, that’s all we need to do…
Being a small business, have you ever put out a marketing campaign that immediately filled your store with “PAYING” customers? Don’t underestimate the time it takes to create a successful Facebook strategy. Something that is said often about the internet is “set it and forget it”, but that does not pertain to your Facebook marketing strategy.
If you are not engaging your clients, current or new, you can do irreparable harm to your businesses social media conversation. Creating your business fan page is just the first step in the process. You still need to invest the time to engage your clients.
3. Don’t put your fans to sleep…
Remember Facebook is a social media platform. That means that consumers are there to socialize and want to share things that are funny, interesting or useful with their friends. What kind of content would you want to share with your friends? These are the things that you want to post when you are planning your posts. Use posts, links from other stories, and remember everyone loves funny videos.
Another key to your posts is to switch it up. Be sure to use all of the tools that Facebook offers and engage your fans with cool third party apps. Don’t cheat your community by auto-publishing from your blog or other social media feeds. It could hurt your efforts to build fans.
4. Failing to Learn About Facebook Mechanics and Tools
When talking to new clients, it’s imperative to their growth that they learn and understand the tools that Facebook and other social media platforms offer. The functionality of basic tools could create a better brand experience with your business’ social media conversation. A good way for small businesses to introduce their business is to create a customized “welcome page”.
Check out our new Video Welcome Page app.
Many businesses forget how important the profile image can be. A cool feature is to customize a profile image (optimal size is 180 pixel wide * 540 pixel height) or just make sure you upload a image that the thumbnail is not cropped improperly, as that is how your business will be branded throughout Facebook.
Another valuable tool that most businesses should take advantage of is Facebook Insights. It is Facebooks analytics system that analyzes your posts / which posts get the most engagement from the community
5. Understand Facebook’s Terms of Service
Not only is it critical to know how Facebook works and what tools are available, it’s also important to know the rules of the platform—something that many businesses miss.
Everyday organizations endanger the community that they are nurturing by not following the terms of service they agreed to when they signed up for Facebook. The biggest one we see is that businesses are using a profile page not a Fan page.FBiframes is a Facebook and social media marketing application service provider (“ASP”), that enables small business owners and marketing professionals to easily create custom apps for their Facebook fan pages without any technical knowledge. Our customizable apps increase user engagement and allow businesses’ to increase social media interactions with potential clients. Our current apps are developed for Facebook with opportunities for cross-platform engagements (twitter and youtube).