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Five Steps to Optimizing YouTube Videos for Search Engines -

Five Steps to Optimizing YouTube Videos for Search Engines

Posted on Feb 16, 2013 by Toby Gonzales

Do you feel that your Youtube Videos are not getting enough exposure?  These 5 steps will help you optimize your Youtube Videos to get more search exposure when your potential clients are looking for information on your company or your industry.

1. Choose Good Keywords

YouTube content should be treated much like content that you normally push for SEO, and the best way to start toward your SEO efforts for YouTube is to start with good keywords. Title, description, and tags are all important for where your video shows up on searches, so include good keywords in all of those areas. To identify the best keywords for you, type in some ideas and get an idea of what is most searched from the autofill suggestions.

2. Fill the Space

YouTube gives you a certain amount of space in all of its text areas. Use it up! Your title should be about 100 characters, with a combination of good keywords. In addition, you have 5,000 characters for your description and another 120 just for tags. Include as many tags as you can, and fill out the description as much as possible.

3. Mind the Description

Of course, what you actually put in the description is important. Only the first 25 or so characters will show up with the video in search results, so include something early on to grab readers’ attention and then give a full description of the video. Try to include multiple keywords from the autofill bar, as this will give your video a better shot at being found. In addition, make sure to include links to your other pages, like your Facebook page, Twitter feed, and home page.

4. Use Annotations

Two other big factors in search engine ranking for YouTube videos are number of views and rating. You don’t directly control these, but you can use your videos to advertise other videos. Take advantage of the annotations feature, which allows you to include notes about subscribing, watching other videos on your channel, and rating the video. More clicks to different parts of your channel will always help.

5. Make Good Content

As you work to include YouTube into your SEO efforts, it’s important to remember that the only type of content that will help you is good content. If you toss up some poorly planned content, your videos will receive lower ratings, and viewers will be less likely to follow the links to your other pages. YouTube can be a great source of traffic, and SEO for videos can really pay off when it comes to getting your videos seen. But the only way to take full advantage is to craft high quality content all the time.


Has anyone tried optimizing their Youtube Videos and saw a drastic increase from following these small steps?

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Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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