The moment a person or another business mentions your brand on a social media site can be a great feeling. Here are some tips on how you can respond to make the most of such mentions of your brand.
1. Be Fast and Thoughtful
Prompt, thoughtful responses are important when it comes to thanking people for mentioning your product or brand.
If you have an active social media presence, you should be aware of the breakneck speed at which social media sites operate. That’s why it is important to respond to messages quickly, as this is the only way you can make the most of the mention. At the same time, you should try to craft your thank-you’s in a way that makes sense for each individual message. A simple shout-out suffices in certain situations, whereas in others, you might be able to begin a larger conversation involving more social media followers.
2. Respond to the Right Messages
If your brand is getting a lot of discussion in social media circles, you may find yourself sifting through lots of message that mention your company’s name. If this is the case, you should make sure you are focusing on the messages that will be most productive for your company.
Be sure to consider what circles are seeing what messages and how you can make the most of different people mentioning your brand. A customer mentioning it is great, but a major company’s feed mentioning it is even better. Of course, if you can, responding to all messages in some way is always a good thing to do.
3. Offer Special Deals
In some cases, you may want to extend extra thanks to a person or business for mentioning your brand in social media circles.
If this is the case, you can offer sale items or other special offers to those people in return for the shout-out. For individuals, you might just offer a coupon or free product for your site’s store or your brick-and-mortar location, if you have one. You can mention the deal in a re-tweet or comment on the message thread, and you can send the individual information regarding the offer in a private message.
For businesses, you can go further with it by offering product-specific sales to go along with their mention of your brand. A simple mention can be the start of a productive business relationship between your companies.
Toby Gonzales
Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.
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