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How to Build a Successful Facebook Page for Your Business -

How to Build a Successful Facebook Page for Your Business

Posted on Mar 14, 2013 by Toby Gonzales

Companies have known for a long time now that Facebook can be a great, low-cost tool for connecting with customers. But as people grow more familiar with Facebook, they also become better at spotting and weeding out bad business profiles. Facebook users don’t want spam, and they don’t want to spend their social media time on boring business offers.

That’s why it’s important to know how to craft and operate a high quality business profile page. The process starts with the profile. Fill out all of the available features, including a good description of the company in the About section, so that customers can get to know you and your business. In addition, make sure you have good images edited specifically for the profile and cover image slots. You’ll also want to start with some content already available on the page, such as photos or special offers. That way, people will have something to do or look at right when they come to your business’s page.

The next step is to spread the word. Don’t limit your Facebook participation to just your own page. It helps to seek out communities of users that might be interested in your business and contribute to discussions in those groups. Participation is key, as simply advertising without participation can come off as over-selling your product.

In addition, spread the word outside of Facebook. Try to make connections with some influential people in your field by striking up a conversation on Twitter or contacting them directly. These types of connections can be extremely helpful for building a following if they are willing to help you out by participating on your Facebook page.

Also, don’t shy away from Facebook ads just because there’s some money involved. Putting in some money to spread the word can pay off in the long run, and Facebook ads allow for great flexibility when it comes to budget.

Of course, once you get people to see your page, you’ll want to have content that keeps them happy. Include a variety of content types on your page, and don’t overdo the promotional stuff. Users don’t want to hear just about what great offers you have on your website. They’re more interested in fun, interesting, quirky material, so try to mix it up with external links related to your field and other interesting content. Surveys and other interactive material is always a plus. Discussions on your page increase engagement, and you’ll get a better sense of what customers want.

Lastly, don’t forget to talk directly with customers. This is a social site, and the best way for a business to succeed on Facebook is to be social with followers.


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Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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