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How Using Photos Can Boost Your Facebook Fan Page Engagement -

How Using Photos Can Boost Your Facebook Fan Page Engagement

Posted on Feb 13, 2013 by Toby Gonzales

Having a Facebook fan page is a good start for any business looking to take advantage of the social media market, and companies can take the next step in fan engagement by maximizing the potential of their photo feeds.

Facebook photos are an important part of any business’s fan page, because they are what users most frequently seek out on Facebook. People are interested in all types of photos that go up on Facebook, and you can capitalize on this by delivering interesting, fun content to draw traffic to your page and, in turn, your company’s services.

It’s important for companies to think outside the box when it comes to Facebook content, and that’s especially true for Facebook photos. Not all of your company page’s content should be directly related to the company. As long as the content is good, it can attract traffic, which is always a good thing for your page. In order to create the most traffic (with likes and shares), focus on highly shareable content. A good example of such content is the genre of Facebook photos that include jokes or inspirational quotes in the image. Facebook users tend to share these at an extremely high rate, and you can bring some of those users to your site by following suit.

It’s also important to apply your brand to the Facebook culture. Viral social media photos tend to be fun, quirky, and interesting, so loosen up a bit and have fun with your Facebook photos. When introducing employees or new products at your company, think of a fun way to depict them. Photos are a great way for companies to show some personality, and the right photos can be great for connecting with users on a more personal level.

Of course, the photo features on Facebook are also great for promotional material. Use photos to provide fans with special offers, coupons, vouchers, and contests, and they will be a lot more likely to check back on your page frequently. A good way to encourage engagement with photos is to provide some value incentive for likes or shares. For example, if an exciting new product is coming out, you might give your fans a sneak peak of the product—but only if they reach a certain number of likes.

Facebook is all about social interaction, so it’s also important for you to comment on other people’s content. When you give feedback to other people and companies, they will be more likely to check out your photos, as well.

Does your company follow a specific style of photo or theme, when posting images to increase engagement with your community?  Let us know…

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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