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Connecting with online influencers

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An 8 Point Plan for Connecting with Online Influencers

Posted on 08 February 2013 by Matt DeWyer

When it comes to spreading your content via social sharing, the fact is that not everyone on social networks is equal. Just like in high school, some bloggers, Facebook users, and tweeters are more popular than others, and these are the ones who you want to reach and start communicating with. Others will then see your communications, and be intrigued. To reach these online influencers, use this simple eight point plan.


1. Identify the online influencers

First, figure out who your targets are. Which bloggers who cover your topic are most popular? Which journalists who write in your area have the most Twitter followers? Find these people, and make a list.


2. Choose your social network

You want to connect with these influencers, but you don’t want to annoy them. Decide which social network you should use to approach each of them, and start by using only that network.


3. Tailor your approach to them

These influences may have similar interests to you, but they won’t be exactly the same. Understand their interests, and tailor your approaches to whatever the influencer’s specific interests are.


4. Ask questions

One of the best ways to get an influencer’s attention is to ask a question of them. They will be more receptive if you want their expertise than if you want a favor. Start by asking a question so you get on their radar.


5. Talk about them

Mention the social influencer in your own blog, tweets, or status updates. They will see that you have mentioned them, and they will be appreciative, since you are spreading their reputation. This will build good will between you.


6. Share their content

In the world of social media, there is a social contract: Whenever someone shares your content, you should (when possible) share some of theirs. Very prominent influencers may be so widely shared that they can’t always “share back,” but it never hurts to try. In any event, they will notice you have shared them, and be appreciative.


7. Contact them privately

Once you are on an influencer’s radar, contact them privately. Be polite, interesting, and conversational. Don’t ask for favors yet. Try to establish a relationship.


8. Forward them your content

Once they know you, forward them your content when it is relevant to their interests. At worst, they’ll learn something and say thanks. In the best case scenario, they’ll share your content, and their followers will start to learn who you are.


Please share some tactics you use when connecting with online influencers!!  


Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.


Matt DeWyer

Matt is the founder and one of the owners of FBiframes. He's a developer by day.. and night.

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Grow Your Email List


Hide Your Content To Build an Email list

Posted on 05 February 2013 by Matt DeWyer

The single most effective way to target potential customers is to build an email list, and then send them occasional offers that will pique their interest and draw them back to your site, ideally so that they can buy something from you.

Email is a far better way of targeting people because, unlike Facebook statuses and tweets, emails cannot be overlooked. When someone receives an email, they read the subject line, if nothing else. On Facebook, by contrast, people only see ten or fifteen percent of the content that their friends and fan pages share. On Twitter, people only see the most recent tweets; anything tweeted much earlier is buried under the new content, and they don’t see it.

Grow your email list

So when you email your subscribers, you know they are going to see the email, and they will at least read the subject line. That keeps your business in their thoughts. If they do more than read the subject, all the better.

But the trick is getting people on your email list. People are wary of subscribing to email lists. They are much more inclined to follow you on Twitter or like you on Facebook. Email seems more private to people, and people guard their addresses closely.

To get around this, businesses often give out content to readers who provide their email addresses. In effect, the business trades some amount of their expertise for the reader’s email address and their consent to get spammed. But for this to work, the information has to seem very valuable.

To create that impression, your other content should be geared toward explaining the importance of the content you keep hidden, or secret, till the customer divulges their email. For instance, if your hidden content is an eBook about losing 20 pounds, the rest of your content could explain how people will improve their lives by losing weight, why your plan is so much easier than other plans, provide profiles of people who have successfully used your plan, and so forth. In effect, you must sell your hidden information, so that people want to “purchase” it by providing their email.

Closing this sale is easier when the information available is more significant. People probably won’t trade their information for a blog post; they want an eBook, or a series of instructional videos. So build a big, important informational product, then sell it hard, and build a big email list


What tactics do you use to build your email lists?  Please share!!!


Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Matt DeWyer

Matt is the founder and one of the owners of FBiframes. He's a developer by day.. and night.

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Content marketing


How Content Marketing Drives Community Engagement

Posted on 18 January 2013 by Matt DeWyer

Content marketing is a strategy employed by many different companies. The usual suspects for using this strategy are large, nationwide corporations, or online businesses that can service people throughout the country, or even throughout the world.

These companies put content on their websites or blogs, and then use that content mostly to draw in visitors who reach their websites through search engines. They don’t necessarily target any one geographic area or region; instead, they put out lots of content, and expect that some of the hundreds of millions of people who could use their services will find the content, and through the content learn about their company.

Dont hide from your potential community

For more localized businesses, this may not be an option. A business in California has no need to attract web visitors from New York, who it cannot help and who aren’t, ultimately, going to pay the business any money. Because of this, such local businesses may not see content marketing as a viable strategy for them.

But in fact, content marketing is a great strategy for local businesses, it simply must be handled in a different way than it would be handled by a larger, nationwide business. Instead of throwing out tons of general content and hoping to attract visitors, these local businesses will have to publish more specialized content that will bring in visitors from their specific area.

The most basic way to do this is simply to write content for that geographic area, and then let search engines push relevant visitors to the site. For instance, a nationwide shoe retailer might publish articles about “choosing a reliable online shoe seller,” and then draw in visitors from all over the country.

On the other end of the spectrum, a localized shoe store could publish articles like, “finding a good shoe store in Los Angeles.” Then, when web surfers search for “shoe store” and “Los Angeles,” that article might appear toward the top of the search results.

Rather than drawing in readers from all over the country, this company’s content will be drawing in those from a very targeted region. In effect, it will be reaching out only to its community, and its business will grow through such efforts.

And local businesses have a leg up, because there are far fewer businesses doing localized content marketing. If they do it well, they can bring in hundreds of new readers, some of whom will eventually be new customers, too.

Do you use content marketing to drive community engagement for your business?  Share some of your techniques…


Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Matt DeWyer

Matt is the founder and one of the owners of FBiframes. He's a developer by day.. and night.

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Tell Your Business' Story


6 Tips To Enhance Your Content Marketing By Telling Better Stories

Posted on 10 January 2013 by Matt DeWyer

People love stories. They are the primary way that we communicate with other people, and when you have a point that you want to make, there is no better way to make your point than by telling a story to illustrate it.

However, storytelling does not come naturally to everybody. Some people have trouble with this essential skill, and their blogs and content suffer for it. If you fall into this group, use these six easy tips to improve your storytelling.


1. Listen To A Lot Of Stories

Or read them. Or watch them. But, however you do it, make sure you are hearing other people’s stories. Television writers, novelists, and journalists are usually great storytellers. Listen and watch what they do when telling stories, and try to learn from their examples.


2. Give Your Story Structure

A proper story has a beginning, middle, and end.   Content marketing for your brand should be no different.  At the beginning, the reader (or listener) knows less than he does at the middle. At the end, he knows more than he did in the middle. Make sure your stories have discernible sections, and that the reader learns more and more as the story goes along.


3. Use Multiple Punch Lines

We think of punch lines as only occurring in jokes, but in fact, punch lines occur in stories too. A punch line is any “payoff” line, where the reader or listener learns something especially interesting or surprising. You want the biggest punch line at the end, but use smaller punch lines throughout to keep the audience interested.


4. Evoke Emotion

It doesn’t really matter what emotion you evoke, but your readers ought to have some emotional reaction to the story that you tell. They can feel sad, happy, surprised, or amused—whatever you want. Any of these emotions will seem important to them, and they will be more likely to remember your story.


5. Be Conversational

Storytelling shouldn’t feel too formal. If the stories in your blog posts sound like they are excerpts from encyclopedias, they are too formal. Keep your tone conversational, and readers will be more interested.  Content marketing can be better understood if you act like you are having a face to face conversation with a potential client


6. Hide The Ending

Every story has an ending. It can be a surprise twist, a moral, or funny joke, but every story builds to a final “point.” Don’t project this ending. Keep readers guessing, so that they stay engaged all the way through the last line of your story. They’ll enjoy it more, and it will be more memorable, too.


Do you have to always tell a story when you are posting content?  Let us know your thoughts.


Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Matt DeWyer

Matt is the founder and one of the owners of FBiframes. He's a developer by day.. and night.

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Are they reading your content


6 Simple Ways to Get People to Read Your Content

Posted on 07 January 2013 by Toby Gonzales

Even if you have great content on your blog or web site, nobody will be able to appreciate your hard work if you don’t have a plan to get those readers to your site. Luckily, it is not hard to attract readers, so long as you use sound methods and are persistent in your efforts. Here are six ways to bring in the readers and hold their attention.


1. Tell your friends

Your friends, family, co-workers, neighbors, and anyone else you come into contact with regularly (or even not so regularly) should know about your web site. You already have a web of hundreds of readers, you just need to let them know about your site. Don’t be shy. Tell these people to read what you’ve written.


2. Market on message boards

Message boards relevant to your topic are great for aggregating potential readers into one easy to access place. Go to these boards and become a regular poster. Add a link to your site into your signature. The more you post, the more people will see your link and check out your stuff.


3. Write with confidence

Make yourself sound like an authority. Don’t sound like you are simply speculating on your topic. You want readers to trust you, and see you as a worthy source that they can pass onto friends. When people trust you, they’ll be more likely to recommend you and forward your site to those they know.


4. Write a lot

If you want to get search engine traffic, one of the easiest ways is to simply have a lot of content. Hundreds and perhaps thousands of people will come to your blog every day, simply by searching for information relevant to topics that you have covered. So write a lot, and get a lot of links on Google and Bing.


5. Write viral content

You don’t need every post to get one million hits, but you do want some that get passed around and rack up a few thousand hits, and expose new readers to your work. When writing, ask yourself, “Would I share this?” If your answer is yes, you’re on the right track.


6. Cover an important topic

People don’t want to read about your daily routine, or your pets, or what you ate for lunch. Choose a topic that other people need to know about, and give them the information they seek. Build a site and cultivate the content on a topic that people need, and they will come.


What other ways do you get people to read your content; bribery, guest blogging???  Let us know.


Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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