When it comes to spreading your content via social sharing, the fact is that not everyone on social networks is equal. Just like in high school, some bloggers, Facebook users, and tweeters are more popular than others, and these are the ones who you want to reach and start communicating with. Others will then see your communications, and be intrigued. To reach these online influencers, use this simple eight point plan.
1. Identify the online influencers
First, figure out who your targets are. Which bloggers who cover your topic are most popular? Which journalists who write in your area have the most Twitter followers? Find these people, and make a list.
2. Choose your social network
You want to connect with these influencers, but you don’t want to annoy them. Decide which social network you should use to approach each of them, and start by using only that network.
3. Tailor your approach to them
These influences may have similar interests to you, but they won’t be exactly the same. Understand their interests, and tailor your approaches to whatever the influencer’s specific interests are.
4. Ask questions
One of the best ways to get an influencer’s attention is to ask a question of them. They will be more receptive if you want their expertise than if you want a favor. Start by asking a question so you get on their radar.
5. Talk about them
Mention the social influencer in your own blog, tweets, or status updates. They will see that you have mentioned them, and they will be appreciative, since you are spreading their reputation. This will build good will between you.
6. Share their content
In the world of social media, there is a social contract: Whenever someone shares your content, you should (when possible) share some of theirs. Very prominent influencers may be so widely shared that they can’t always “share back,” but it never hurts to try. In any event, they will notice you have shared them, and be appreciative.
7. Contact them privately
Once you are on an influencer’s radar, contact them privately. Be polite, interesting, and conversational. Don’t ask for favors yet. Try to establish a relationship.
8. Forward them your content
Once they know you, forward them your content when it is relevant to their interests. At worst, they’ll learn something and say thanks. In the best case scenario, they’ll share your content, and their followers will start to learn who you are.
Please share some tactics you use when connecting with online influencers!!