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Connecting with online influencers

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An 8 Point Plan for Connecting with Online Influencers

Posted on 08 February 2013 by Matt DeWyer

When it comes to spreading your content via social sharing, the fact is that not everyone on social networks is equal. Just like in high school, some bloggers, Facebook users, and tweeters are more popular than others, and these are the ones who you want to reach and start communicating with. Others will then see your communications, and be intrigued. To reach these online influencers, use this simple eight point plan.

 

1. Identify the online influencers

First, figure out who your targets are. Which bloggers who cover your topic are most popular? Which journalists who write in your area have the most Twitter followers? Find these people, and make a list.

 

2. Choose your social network

You want to connect with these influencers, but you don’t want to annoy them. Decide which social network you should use to approach each of them, and start by using only that network.

 

3. Tailor your approach to them

These influences may have similar interests to you, but they won’t be exactly the same. Understand their interests, and tailor your approaches to whatever the influencer’s specific interests are.

 

4. Ask questions

One of the best ways to get an influencer’s attention is to ask a question of them. They will be more receptive if you want their expertise than if you want a favor. Start by asking a question so you get on their radar.

 

5. Talk about them

Mention the social influencer in your own blog, tweets, or status updates. They will see that you have mentioned them, and they will be appreciative, since you are spreading their reputation. This will build good will between you.

 

6. Share their content

In the world of social media, there is a social contract: Whenever someone shares your content, you should (when possible) share some of theirs. Very prominent influencers may be so widely shared that they can’t always “share back,” but it never hurts to try. In any event, they will notice you have shared them, and be appreciative.

 

7. Contact them privately

Once you are on an influencer’s radar, contact them privately. Be polite, interesting, and conversational. Don’t ask for favors yet. Try to establish a relationship.

 

8. Forward them your content

Once they know you, forward them your content when it is relevant to their interests. At worst, they’ll learn something and say thanks. In the best case scenario, they’ll share your content, and their followers will start to learn who you are.

 

Please share some tactics you use when connecting with online influencers!!  

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

 

Matt DeWyer

Matt is the founder and one of the owners of FBiframes. He's a developer by day.. and night.

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Content Marketing Ideas

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6 Tips For Generating Article Ideas For Content Marketing

Posted on 22 January 2013 by Toby Gonzales

When you are practicing content marketing, it is important to put a lot of content out on the web. One or two articles isn’t enough, nor is one blog post each month. You need lots of content to increase your website’s value and draw in more readers. But many people have trouble thinking up topics for all their content. If that’s your problem, have a look at the six tips below for generating good article ideas.

 

1. Read related blogs

One good way to think up ideas for content is to read blogs that publish content similar to yours. You don’t have to take their ideas exactly. Instead, ask yourself what your reaction was to their piece, and then write up your reaction, link the original post, and publish your reaction.

 

2. Ask readers what they want

Use your readers as a resource. Every so often, publish a post asking them for feedback on what they want to know. When you do this, readers will send in questions and comments, and you can make a series of posts answering reader questions.

 

3. Keep a notepad on you

Many writers think of good ideas throughout the day, but don’t write them down and can’t remember them when it is time to write. To avoid this problem, keep a notepad handy at all times, and write down ideas whenever they come to you.

 

4. Link good articles

Not all of your posts have to be original content. Some of them can simply be links to other posts that you found interesting or informative. Readers will appreciate you sharing good links, and it will keep them coming back to your blog for more such links.

 

5. Brainstorm

Every so often, you should sit down in a quiet room and force yourself to come up with 10 or 15 topics that you can cover on your blog. If you set aside time specifically for coming up with ideas, and then really work at it, you’ll be surprised how many good ideas will come to you.

 

6. Ask your colleagues

If you are blogging for an organization (even an organization with just a few members), you’re lucky, because then you can use your colleagues as idea generating machines. Ask them what you should write about. They will have encountered situations and ideas you haven’t, and you’ll be surprised how many ideas they have.

 

How do you brainstorm when generating article ideas for your content marketing??  Share a helpful tip that you use.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Quicker Time to publish

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6 Steps To Writing Content for your blog in 25 Minutes

Posted on 15 January 2013 by Toby Gonzales

When writing content for a blog, it is important to write quickly and use your time wisely. After all, blogging is not just about writing. There are other important parts, like promoting your blog, thinking of new topics, and commenting on other blogs to build a following for yours. So follow these six short cuts to get the writing time for your blog posts down to 25 minutes or less.

 

1. Plan Ahead

This may seem like it’s wasting time, but in fact planning ahead will save you time in the long run. Planning reduces the need to stop and brainstorm during your writing process. By separating planning and writing into two phases, you will be able to write your content faster.

 

2. Use Bullet Points

One of the most difficult and frustrating parts of writing is thinking up transitions. Not only is this annoying for the writer, but transitions in articles often just waste words and take up space. Cut them out, use bullets, and you and your readers will save time.

 

3. Write Like You Speak

Don’t worry about making your blog post sound like a textbook or encyclopedia. People don’t enjoy reading those things anyway. Write with the same phrases and sentence formations you use to speak, and writing will become far easier and faster.

 

4. Learn To Type Faster

For many inexperienced writers, typing is one of the hardest parts of writing a blog post or internet article. If you can’t type fast, your writing time can go way up. There are many free, online typing tutorials. Use one, and speed up your writing.  I just used Typing Web they also have a google chrome plugin.

 

5. Link Other Blogs

Don’t waste time and page space rephrasing points that other people have already made. Bloggers like getting quoted (and, of course, linked) on other people’s blogs, and they will thank you for the exposure you give them. Meanwhile, linking their material will expand your posts and help your reach your target word count much, much faster than putting every last thing in your own words.

 

6. Hire An Editor

Editors are available on sites like eLance and oDesk for very reasonable rates, especially if you are only writing short blog posts and articles. An editor can clean up spelling and grammatical mistakes, tighten awkward sentences, and generally improve the quality of your writing. They’ll also save you time, and it will hardly cost you a thing.

 

Do you or your company use a process when writing articles or content, so it wont take forever??  Let us know…

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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