Are you tired of hearing about Daily Deal Sites as the only way to find a stream of new customers?
Having done your research, you see most of these sites want you to cannibalize your bottom line in the name of new customers. That is not the way to do business, unless you like giving away your product. This is not to say you shouldn’t offer great deals for your social community but dont give away the house, as they say.
Daily Deal Sites want to dictate to you, the business owner, how your deal should run. At FBiFrames we know it’s your business and you know your customers best. In the next few paragraphs we’ll walk you through how to run an effective social offering on your Facebook Fanpage and at the same time how to save 30-60% compared to running it on a Daily Deal site like Groupon, Living Social, Yelp or one of the 1000′s of clone sites that are ready to provide you their platform for a Deal.
Have you been trying to grow your social community while at the same time wanting to see an ROI for your Likes, fans and followers?
Using FBiframes Deals App you have full control over building and publishing your deal on your company’s Facebook Fanpage. You don’t have to worry about the Middleman charging you his costs and making you give a 50-80% discount to promote your business.
You are able to strategize and create a deal that works for you and your customers.
First, I am going to let you know that FBiframes has made a decision to put the business owner back in control of the deals they offer. The problem with Daily Deal Sites is that they put the consumer first.
Second I will show you the 3 steps to running an effective deal on your Facebook fanpage and I will give you the opportunity to “cut out” the middleman cost of 30-60%, which are the costs that groupon, living social, yelp and the 1000’s of other daily deal clones charge.
FBiframes has developed a Facebook Deals App that allows you to build and publish your own deal on your business’ Facebook fanpage.
The following 3 steps will help you strategize and successfully run an effective FBiframes Deal for your social community.
- Watch the Price Point:
The profit margins of every business is different so make sure that you know what your costs are before you publish your deal. Make sure that your deal is good enough for customers to think about purchasing but also that the deal value ensures that they must spend more money to complete the purchase once they are in the store or restaurant in the buying mode.If you own a surf shop and you are giving a deal on a surfboard make sure that the value of the deal and the surfboard they buy; will still ensure that the customer will have to buy accessories such as a leash and/or board bag so it softens the discount on the surfboard.
Example of Deal:
$300 Voucher for a cost of $175. Most likely the customer will have to buy a $35 gorilla grip pad and a $200 FCS Board Bag. The list of accessories could go on and on but you get the picture.
- Limit Your Deal:
You know your business best, what your costs are and what your average sale is.
Restaurant A: Just opened 2 months ago and wants to get their name out to a larger audience and for new customers to come in and try their food. So they should look more at their deal as a loss leader, offer a higher discount, while also creating an excitement about their restaurant.. Keep the number of deals low, say 20-30 this will make people hungry to act fast, while also sharing it to their friends and family, making your deal more social/viral. You should also be open to running several deals over a 3 month period to keep excitement going and creating more excitement and opportunities for engagement for your new brand
Restaurant B: Been open for 3 years and they want to offer a deal in hopes of creating new opportunities for gaining new customers. Restaurant B does not need to offer such a drastic discount as Restaurant A and it can even use it as a way to give deals to its loyal customers, while offering new customers a discounted reason for trying out a new restaurant.
- Spread the Word
So many small business need that extra push in spreading the word about their deal. Be sure to engage your community and definitely engage your brand evangelists and let them know ahead of time about the deal you will be running. Speak with other business owners that you have a reciprocal relationship with in your community to help spread the word about your upcoming deal.Be sure to post a way for visitors to get to your deal on your business’ website as well. Place a poster or handout around the neighbordhood, as well. You should also do blog postings coupled with small increments of Facebook Advertisements to drive new customers to your business’ deal.Remember a deal is not only a coupon on steriods but if used properly it will work as a marketing campaign too.