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Grow your business through LinkedIn

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3 Tips for Using LinkedIn to Grow Your Business

Posted on 13 May 2013 by Toby Gonzales

LinkedIn is one of the best kept secrets in the social media world. While many companies focus their social media efforts on Facebook and Twitter, those that make the most of LinkedIn have found it to be a great tool for expanding their businesses. Here are some tips on how you can use this tool to your advantage.

1. Participate in LinkedIn Groups

LinkedIn is particularly beneficial because of its Groups feature.

By getting involved in Groups on LinkedIn, companies can increase engagement with customers and with other businesses. That means more traffic to your company website and a bigger overall audience on LinkedIn and potentially other social media sites.

In addition, you can use social media sites like LinkedIn to promote your expertise and your company’s specialties. On LinkedIn, demonstrating your company’s ability is particularly important because of the setting. In a forum of professionals, participation in Groups can be a great way to get your company noticed, and you can make important contributions in discussions that matter.

2. Leverage Endorsements

LinkedIn allows professionals to make endorsements of others, and you should use this new feature to your business’s advantage.

In the first place, making endorsements can be a good way to increase your company’s visibility with other professionals. When you confirm other people’s skills, you are expressing support for them and their brands. Those individuals will then be more likely to come to your account and engage with your content.

When you are making endorsements, though, it is important not to make recommendations when you aren’t sure they are true. Only make endorsements for individuals with whom you are familiar and confident that they actually have the skills advertised.

3. Stay Visible with Content

Visibility is always important in social media, and LinkedIn is no exception.

Of course, any time you are looking to grow your business by using social media, you should find ways to engage followers and other users in ways other than sharing your own content. It is of course important to promote your own business, but you should also think about how you can engage with other users’ content.

LinkedIn offers lots of opportunities to increase your company’s visibility. Group discussions are one way, and commenting on other companies’ content is another. Keep in mind that promoting other companies’ content can also help your company: You will improve your social media relationship with the other company, and you will some attention from the other company’s customers.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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LinkedIn for Social Media Marketing

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How to Build a Successful LinkedIn Page for Your Business

Posted on 25 March 2013 by Toby Gonzales

For all of the attention that other social media sites have received for their marketing potential, LinkedIn is sometimes forgotten as a great tool for promoting your business. While young folks are mostly tweeting and scrolling through their Facebook feeds, individuals and companies all of types have begun to harness LinkedIn’s potential for professional and commercial networking.

Of course, crafting a good LinkedIn profile is in some ways even more difficult and demanding than putting together a good Facebook page. While Facebook is filled with all sorts of entities making pages, LinkedIn is a place where savvy professionals and businesses are working to spread the word on their abilities and services.

Creating an effective LinkedIn profile begins with filling out all of the available spaces for your company overview and the services or products your company offers. In the overview section, give a clear description of your business and the customers you can serve. You can also add in your company’s blog feed and other resources to give visitors more information about your business.

The product pages are a great place to put your offerings on display. Fill out those pages with as much information and content as possible, including photos and feature descriptions. LinkedIn also allows you to link YouTube product videos, so take advantage if you have those available.

When it comes to spreading the word, it helps to be active both around the LinkedIn community and among your established communities. LinkedIn offers various venues for promoting your business page. Try to find relevant discussion groups to participate in and spread the word on your company, and encourage all of your employees and business partners to get connected. In addition, you can take advantage of your other communities by spreading the word on Facebook and through your email list so that interested parties can become involved.

Content is an important part of running a successful LinkedIn profile, so be sure to offer content that benefits your followers. This means posting more than simply promotional material. Your followers will include both customers and peers in the field, along with interested professionals, so it helps to provide resources that benefit both customers and those in the same position as you.

As you build your LinkedIn presence, you will want to expand your network by connecting with multiple kinds of parties online. Look for both businesses you already work with and those you would like to work with in the future. It can also help to link with professionals sharing similar interests, and even your company’s peers and competitors. A bigger network means more resources and a better chance to do business in the future.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

More Posts - Website

Follow Me:
Google Plus

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