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3 Pinterest Tips to Grow Your Business

Posted on 08 May 2013 by Toby Gonzales

There are a lot of social media sites out there for businesses to utilize, and Pinterest is rapidly becoming one of the most interesting. Here are a few tips on how you can make the most out of your company’s Pinterest account.

1. Always Use a Personal Photo

Pinterest brings up some of the same issues that other social media sites do. Because most of them are free for people and businesses to use, social media sites often tempt businesses to rush through setup and content creation. However, by putting poor content on your social media feeds, you will actually sour a lot of your audience.

On Pinterest, your company has a huge opportunity to project its personality and attract a new audience to your website. But the only way to do this is by using original, authentic images. Don’t use the same images as everyone else. Instead, utilize images that speak to your company’s unique brand.

2. Use Keywords in Your About Section

Even though Pinterest is mostly an image sharing site, you should make sure you take the time to develop your board’s profile.

Developing a strong profile is important for getting your content seen, which is of course the only way that you can increase customer engagement. In creating your profile, you should be sure to use words that you think will be helpful for attracting followers—the right ones—to your boards.

As you write your profile, you should utilize the same types of descriptions as you might into your other social media profiles, but be sure that the profile is heavy on keywords. People search for boards based on their interests, so it is important to use clear, strong keywords in your profile in order to attract users.

3. Board Placement is Key

When using Pinterest, it is important to pay attention to both what you are posting on your boards and also where you are posting it.

Studies indicate that users consume content on Pinterest different from how they consume content on other sites. On Pinterest, the content that is in the middle and at the top gets seen the most, as opposed to other sites, where the content on the left tends to get seen the most.

When creating your Pinterest account, you should also keep in mind that people pay more attention to your board’s content than to profile information, so be sure you are using content that reflects your brand.

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Best Ways to Cross Promote: YouTube on Pinterest

Posted on 22 February 2013 by Toby Gonzales

The latest hot ticket in the social media world is quickly becoming one of the most effective drivers of online traffic out there. Pinterest has exploded in usage lately, with millions of active users participating in the online collage sharing network. While many people use the site simply to share interesting or inspiring photos and other content, websites can take advantage by boosting their traffic to other social media sites via Pinterest.

A great example of the cross-promotional potential of Pinterest is the option for websites to post their YouTube links directly onto their pin boards. In cultivating a presence on Pinterest, companies create and curate various themed boards, just like individuals do. Companies can post photos of products or services (or service-driven outcomes for customers), and interested users can follow the links added below these images to the company’s site.

The same can be said for YouTube videos. For many companies, Pinterest has recently blossomed into one of the biggest drivers of traffic for all sorts of content, including online videos. Facebook and other social networking sites can also be effective for promoting videos, but because of Pinterest’s visual nature, the site can be especially powerful in drawing visitors to your YouTube channel.

When promoting content on Pinterest, it is important to understand the differences between this site’s structure and atmosphere versus those of other major social media sites like Facebook and Twitter. Pinterest’s boards are very visual and thus very intimate, directly demonstrating the character of the business. When online users see a board that is obviously promotional, they will likely head straight for the “back” button. That means that it is important for companies to add other types of content, in addition to their targeted videos. Having a variety of content makes it more likely that a larger number of people will come across your pin board, and you will have a better chance to boost traffic to your YouTube videos.

Consider sharing some content between Pinterest and your other social media outlets, but also be sure not to inundate followers on Facebook and Twitter with all of the pins you put up on your boards. It helps to be as active as possible on Pinterest, as pinning pictures and videos helps increase traffic to your boards, but it can get to be too much if you share all of those photos on the other sites, as well.

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Five Tips to Being Successful on Pinterest

Posted on 18 February 2013 by Toby Gonzales

Choosing to build another profile on another social network can take time that you do not have.  Make sure that Pinterests features will help you grow your brand and engage with potential clients.  Remember that you are trying to develop a conversation with your community.  Here are a few tips when starting to decide…

1. Build Your Brand

Social media is an interesting new tool for many businesses, but it can be a challenge to figure out exactly the right way to branch out into online networking. Just like on other sites, your social media efforts should be an extension of your company and your original brand. Social media trends can sometimes tempt businesses to stray from their original style and themes, but try to stay consistent. Having cohesive boards on Pinterest is important because it helps people know what they can expect when they come to your business’s pages.

2. Get with the Times

Of course, it’s also important to mix in some fun stuff. On Pinterest, great visuals are a must, and people tend to get the most benefit from content that is interesting, fun, and quirky. Think outside the box. Also, pay attention to what else is going on online. Applying the latest memes to your company can be a fun way to show your company’s personality, and users enjoy that type of content.

3. Broaden Your Horizons

While it’s important to stick to your business’s original branding, you can also use your Pinterest board to expand out from your field. Just like with other social media sites, not all of your content should be related to your company. You can make things especially interesting by branching out into new subject matter. A bookstore’s Pinterest page might, for example, branch out into content about coffee, because books go so well with a hot cup of joe. Think about what your users might be interested in, and branch out from there.

4. Interact with Others in Your Field

If you’re new on Pinterest, it can help to get connected with other people or companies in your field. Sharing their content encourages them to do the same with yours, and you’ll be able to connect with users who are interested in your products and services. That can also be a good way to develop business partnerships. Interaction is vital on Pinterest, so be active in sharing and commenting on other people’s content.

5. Keep Track of User Response

It’s also important to keep track of what’s happening with your own content. Pay attention to the activity feed on your page, and engage in dialogues with people who have shared your images. Customers giving feedback on your content (both positive and negative) can help you decide what to post in the future.

Do you or your company use Pinterest to engage your community, if so, is there a specific image type that you find works best?

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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FBiframes releases Pinterest Facebook Tab Application

Posted on 06 March 2012 by FBiframes

Pinterest has been a buzzword on the internet lately.  For those of you who do not know, “Pinterest is a virtual pinboard that lets you organize and share all the beautiful things you find on the web”.

80% of the user base consists of women ages 25-44

Research is showing that Pinterest can have a big impact on purchases, and that’s why large retailers are adopting Pinterest into their brands’ marketing strategy and requiring their marketing teams to maintain a strong presence on Pinterest.  Pinterest also offers a great opportunity for businesses to engage with customers outside of traditional internet marketing. By using images, you can share ideas and trends for your retail social media landscape.  Remember, images are worth a 1,000 words!

On February 23 FBiframes released their Twitter/RSS app, which also allows you to integrate your Pinterest board’s feed (all the items you pin), and share it with your Facebook community directly through your fan page.

Follow the screenshots below to add your Pinterest RSS feed to your Facebook fan page:

1. Copy RSS feed URL from Your Pinterest profile.

2. Choose the Twitter/RSS App in “My Apps” section of FBiframes.com.

3. Paste RSS feed URL into the URL field.

As of now Pinterest feeds are only displayed now, but once the Pinterest application-programming interface (API) is released, boards, pins, and likes will be added.

With companies having to upgrade to the NEW Timeline for Facebook Fanpages, they should design and utilize the timeline cover image as a callout that conveys their message and purpose to its community.  Also, companies should take advantage of and design the customized app icon (107 x 70 pixels) for all 3rd party apps used on their Facebook fanpage.  The customized app icons will hold prime real estate on the NEW Fanpage layouts and will be displayed under the NEW Timeline Cover Image.  The app icon image should be a call to action and drive visitors to a companies’ 3rd party apps.

Get Started with your Pinterest Facebook Tab App

 

FBiframes

Create and add custom tabs for Facebook fan pages without any technical or coding skills required! It's completely free to sign up and try everything out!

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