There are a lot of social media sites out there for businesses to utilize, and Pinterest is rapidly becoming one of the most interesting. Here are a few tips on how you can make the most out of your company’s Pinterest account.
1. Always Use a Personal Photo
Pinterest brings up some of the same issues that other social media sites do. Because most of them are free for people and businesses to use, social media sites often tempt businesses to rush through setup and content creation. However, by putting poor content on your social media feeds, you will actually sour a lot of your audience.
On Pinterest, your company has a huge opportunity to project its personality and attract a new audience to your website. But the only way to do this is by using original, authentic images. Don’t use the same images as everyone else. Instead, utilize images that speak to your company’s unique brand.
2. Use Keywords in Your About Section
Even though Pinterest is mostly an image sharing site, you should make sure you take the time to develop your board’s profile.
Developing a strong profile is important for getting your content seen, which is of course the only way that you can increase customer engagement. In creating your profile, you should be sure to use words that you think will be helpful for attracting followers—the right ones—to your boards.
As you write your profile, you should utilize the same types of descriptions as you might into your other social media profiles, but be sure that the profile is heavy on keywords. People search for boards based on their interests, so it is important to use clear, strong keywords in your profile in order to attract users.
3. Board Placement is Key
When using Pinterest, it is important to pay attention to both what you are posting on your boards and also where you are posting it.
Studies indicate that users consume content on Pinterest different from how they consume content on other sites. On Pinterest, the content that is in the middle and at the top gets seen the most, as opposed to other sites, where the content on the left tends to get seen the most.
When creating your Pinterest account, you should also keep in mind that people pay more attention to your board’s content than to profile information, so be sure you are using content that reflects your brand.