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4 Ways to Grow Your Website Traffic without SEO

Posted on 18 May 2013 by Toby Gonzales

Search engine optimization is the bane of so many bloggers’ existence. It is not fun, and as search engine change their formulas, it can be extremely difficult to know how to do it the right way. Fortunately, there are other ways to improve your website’s traffic. Here are some tips on doing just that without having to worry about SEO.

1. Update Your Blog Consistently

Consistency is one of the most important things a blogger can have when working on building traffic.

There are a couple of reasons for that. First, consistent blogging means you are producing more content, with more keywords, and your site will have a better chance of being seen. In addition, consistency shows a level of commitment and professionalism that will encourage readers to come back to your site in the future, thereby building up return traffic.

2. Create an Email List

Email lists are some of the best ways you can get people to come back to your website again and again.

Some of your readers undoubtedly really like your site but wind up missing certain content if they don’t notice your social media messages or just aren’t staying up to date with your site. Add them to an email list, and you’ll guarantee that they will come back to your site every time you make a post.

And, because email lists are typically free, setting one up involves very little work from you.

3. Build Your Brand

As you construct your blog, you always be focusing on building your brand. Branding is vital in the business world, and it is vital in the blogosphere.

Building a brand can help you boost traffic by improving the overall quality of your site. Your page will look more cohesive, and you will have better success reaching your intended audience.

4. Become an Expert

Too many bloggers spend too much of their time on their own blog. If your goal is to build traffic, you will need to go to places that have traffic, and if your blog doesn’t have much right now, it may be a smart move to get involved in conversations on other websites.

Use your smarts to chime in on conversations going on at social media websites and advice sites. Doing so can get you a lot of attention on those sites, and you can channel those people to your site to improve your traffic.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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2 Tips for Driving Search Engine Traffic through Image Optimization

Posted on 11 April 2013 by Toby Gonzales

While search engine optimization is important when creating content to boost traffic to your website, it is also important to pay attention to the details of the images on your pages. Here are a couple of easy tips for optimizing your pictures and graphics to improve traffic to your website.

1. Use the Right Image Type

The first step in optimizing your images in improve website traffic is to choose the right image type for your photos and graphics.

In general, the JPEG file type is the best one to use for websites. (The different image file types that are options in your photo-editing software are useful for a variety of other uses. TIFF files, for example, are best for images that will put into printed publications, as they offer the smoothest detail for printed pictures and graphics.)

JPEG files are effective for websites because they allow for high-quality images without needing to be very large files. If your images are more than a few hundred kilobytes, the quality is probably too high for those images. High resolution is important for print images, but because computer screens are naturally lower-resolution than printed images, website images do not need to be as clear in terms of resolution.

In driving traffic to your website, you should work on making the load times on your site as fast as possible by optimizing images. JPEG files are usually the best option for doing this.

2. Choose the Right Keywords

Just as choosing keywords for your content is important, choosing the right tags for your images is vital for getting your material seen.

The major search engines are always refining their search ranking algorithms. That means that it can be tough for website operators to stay on top of the most effective methods for improving search ranking, but certain things have stayed the same, including keywords in the page address, the page title, the body text, and the image tags.

That means that inserting keywords into yours images’ meta tags is vital for supporting your search engine optimization efforts. As you produce your content, use the same keywords as you would in the body of the post when filling in information in your image fields. Or, you can diversify your keyword usage by utilizing synonyms for your keywords, allowing your content to reach a more diverse set of readers who might be searching different terms but looking for similar content.

 

Have you noticed a difference in your organic traffic since you started optimizing your images for search engines?

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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SEO and Content Marketing

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How Content Marketing Affects Your Search Results

Posted on 28 January 2013 by Toby Gonzales

So you have a website that describes your service or product. It is beautifully formatted, has great back end security, tells customers everything they need to know about your company, and gives them a fast and easy way to purchase what you’re selling.

Only problem is, no customers are coming to the website. There are hundreds of other companies offering similar services, and people who need your service go to those websites instead. Or when they need your service, they have no way to find your website. In any event, they don’t end up at your website and they don’t pay you a dime.

How to reach them? Well, one great option is content marketing. In content marketing, companies publish information relevant to their area of expertise, and use that information to draw in customers, who then migrate from the content to the sales area, and ultimately buy the products.

But how will customers find your content if they couldn’t find your website?

Easy…

First search engines will find your content, and then they will point potential customers towards it.

Search engines use advanced archiving machines called “spiders” to crawl the entire web, find every page (or almost every page) out there, and then add those pages to their search results. The spiders determine which pages are most relevant to a given search term, and then the search engine displays those pages for interested web surfers.

Spiders on the Web

Because of this, you can get your page to show up when web surfers search for topics relevant to whatever you are selling. For instance, if you run a roofing company, people may search for something like, “how to choose a good roofing company.” If you have a web page addressing this very topic, then Google, Bing, and perhaps other search engines will display your web page to people searching for that topic.

Those people will then arrive at your website. Not all of them will choose your roofing service, but some of them will first read your guide to choosing a good roofer, then click to the rest of your site, and eventually call and ask you to do their roof.

If you have many such pages—”how to choose a good roofer,” but also “what makes a good roof,” “when to get a new roof,” and so on—then search terms related to all those terms will lead to your web page. Soon enough, you’ll get a flood of visitors interested in these roofing topics, and some of them will choose your company, and give you an easy injection of new, paying business.

 

Has your business increased since you started a serious content marketing campaign??  Share your growth with us!!

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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SEO News: Google Bots to Crawl Facebook Comments

Posted on 02 November 2011 by FBiframes

 Google’s search crawler will now index comments sent through third-party comment management systems, such as Disqus and Facebook comments, that allow users to login with their Facebook credentials, according to Econsultancy.

As more websites begin integrating comments on their sites, the value this user-generated content offers marketers will likely grow substantially. SEO campaigns will receive a boost when visitors leave messages that include certain keywords.

Furthermore, this development places a premium on comment moderation, as businesses that see spam posted to their comments could be negatively impacted. Additionally, inappropriate language and links could hurt a site’s SEO rankings.

There may be other SEO implications of indexed comments related to social data. Google currently doesn’t draw on Facebook data, but it uses social sharing from other platforms to rank results for logged-in users. With the prominence of Facebook comments, some speculate the search giant will have a way to break down the barrier that stands between it and Facebook data. Of course, Facebook is not the only medium for on-site comments that will be indexed.

Disqus is the most popular third-party comment management service, according to a Lijit report released earlier this year. The application is the used by 75 percent of websites implementing comment services.

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