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Five Other Social Media Sites to Boost Business

Posted on 27 May 2013 by FBiframes

When it comes to the social media world, there are tons of options out there beyond Facebook and Twitter. Those two kings of social media are home to the most activity, but millions of people are also using other social media sites that can be helpful for businesses. Here are five that businesses will want to take a look at.

 

1. Instagram

 Instagram is one of the newest social media offerings on the Internet, and users connect with each other by taking and sharing interesting photographs. Businesses can tap into the Instagram community by creating their own interesting images. Companies can take photos of promotional material (even as simple as capturing the store’s sign at an interesting angle) or photographing products.

 

2. Pinterest

Pinterest came onto the public’s radar in 2012 and has become one of the fastest-growing social media sites, unique for its visual emphasis and unique content-sharing format. The site is driven by interesting graphics, so companies will need to create appropriate content (such as by photographing products in a unique way or designing promotional graphics). The site is also driven by pinboards related to different topics, so companies can gain followers by cultivating interesting collections of content on the sight.

 

3. LinkedIn

LinkedIn is quietly a very effective social media site for improving business. The site connects professionals and businesses, allowing companies to reach customers, business partners, and potential employees. This site has developed significantly over the past few years and now features a diverse set of tools for posting content and interacting with other businesses and people.

 

4. Upcoming

Upcoming.org is a unique social media site that allows individuals and businesses to schedule and share events. The site is searchable and users can connect with each other on the event pages, making the site an interesting option for businesses that want to reach a greater audience for their upcoming events.

 

5. Digg

Digg.com is one of several content-sharing networks around the net, and it allows the community of readers to recommend content or shoo potential readers away. You can utilize Digg (and the other similar sites) in a number of ways. First, you can promote your site’s content on Digg, although the content will have to be very strong in order to benefit from participating in this way. Alternatively, you can use Digg to find new content to share with your social media followers, improving the overall quality of your feed.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

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Creative Ways to Use Social Media for Business

Posted on 25 May 2013 by Toby Gonzales

Social media offers exciting prospects for companies to improve business, but many companies find themselves stuck after a short time. It can be challenging to maintain creativity in social media efforts over a long period of time, so here are a few ideas on how businesses can utilize social media sites in the most unique ways possible.

 1. Get Employees Involved

Social media is extremely effective for communicating your brand’s personality to your customers. If you are working on making a more personalized connection with customers, why not let them get to know your employees? Customers are more likely to engage with your brand, and having multiple employees post in conjunction with your social media profiles is an easy way to remain active at all times.

 

2. Partner with Businesses and People

Many individuals and businesses feel that they must remain confined to the limits of the social media sphere when they get involved on Facebook or Twitter. But rather than limiting yourself to your own online activity, you can utilize social media to connect with business partners (both individuals and companies) in a unique way. Seek out some of the more prominent figures related to your field (or that your target audience might follow) and post messages related to them on your feed. That way, you can begin an informal relationship that might lead to more substantive cooperation in the future.

 

3. Become a News Source

Some of the most effective social media feeds attract followers because they offer a consistent source of valuable third-party content. Sometimes the best way to attract attention to your website is by promoting other sites’ content rather than promoting solely your own material. Readers want access to valuable content, and if you can connect them with the material they are looking for, they will likely return to your social media feed (and website) consistently. 

 

4. Use Social Media Customer Service 

You can also utilize social media to help with your customer service efforts. In general, companies may think that dealing with customer complaints in a public sphere opens the door to negative publicity. However, if you use social media as part of your customer service strategy, you can demonstrate your company’s commitment to quality service in front of a large audience. The solutions you provide on your social media feed might turn out to apply to multiple customers, allowing you to handle issues more effectively. 

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

 

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Why Isn’t Our Content Marketing Working?

Posted on 22 May 2013 by Toby Gonzales

So, you’ve decided to jump into the world of content marketing. Online content marketing can be extremely beneficial for any type of business venture, but it has to be done the right way. If your content marketing campaign hasn’t been working, here are some tips on how to get back on the right track.

1. Clarify Your Goals

One of the most important aspects of content marketing is establishing clear goals before you start creating material.

In formulating goals, you should think about making them realistic and measurable. Focus on what types of objectives would really benefit your company, and list them out in a clear fashion. It is important that they are measurable so that you can track your progress and know when you have reached your goal.

2. Stop Self-Marketing

One issue that many people run into in content marketing is over-marketing themselves.

Self-marketing is undoubtedly important, as it helps build your personal brand. But in content marketing, you should remember that readers are looking for valuable content, not just content about you. If you provide a more diverse set of content in your marketing campaign, you are likely to have better success. Keep in mind that even content about other things can ultimately mean benefits for you and your company.

3. Use the Resources Available

There are lots of resources at your disposal on the net, so make sure you are using as many as would be suitable for your company.

One of the most important resources available is social media. If you are writing a blog as part of your content marketing campaign, you are on the right track. But if you haven’t started sharing on social media sites, you need to start as soon as possible.

Social media is important for a lot of reasons. First, your audience will expand instantly. Second, your content will be spread to more places around the net, giving it a better chance of being seen.

4. Make It Easy for Readers to Share

In part of your social media plan, you should also make it easy for readers to share.

The first part of this is creating content that readers will want to share. That means interesting, valuable content that will be appealing for a wide audience. In addition, you should include buttons and links on your website to make it as simple as possible to share your site’s material.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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How Do I Thank a Person or Business for Mentioning My Brand?

Posted on 20 May 2013 by Toby Gonzales

The moment a person or another business mentions your brand on a social media site can be a great feeling. Here are some tips on how you can respond to make the most of such mentions of your brand.

1. Be Fast and Thoughtful

Prompt, thoughtful responses are important when it comes to thanking people for mentioning your product or brand.

If you have an active social media presence, you should be aware of the breakneck speed at which social media sites operate. That’s why it is important to respond to messages quickly, as this is the only way you can make the most of the mention. At the same time, you should try to craft your thank-you’s in a way that makes sense for each individual message. A simple shout-out suffices in certain situations, whereas in others, you might be able to begin a larger conversation involving more social media followers.

2. Respond to the Right Messages

If your brand is getting a lot of discussion in social media circles, you may find yourself sifting through lots of message that mention your company’s name. If this is the case, you should make sure you are focusing on the messages that will be most productive for your company.

Be sure to consider what circles are seeing what messages and how you can make the most of different people mentioning your brand. A customer mentioning it is great, but a major company’s feed mentioning it is even better. Of course, if you can, responding to all messages in some way is always a good thing to do.

3. Offer Special Deals

In some cases, you may want to extend extra thanks to a person or business for mentioning your brand in social media circles.

If this is the case, you can offer sale items or other special offers to those people in return for the shout-out. For individuals, you might just offer a coupon or free product for your site’s store or your brick-and-mortar location, if you have one. You can mention the deal in a re-tweet or comment on the message thread, and you can send the individual information regarding the offer in a private message.

For businesses, you can go further with it by offering product-specific sales to go along with their mention of your brand. A simple mention can be the start of a productive business relationship between your companies.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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3 Ways to Keep Existing Customers Engaged with Social Media

Posted on 16 May 2013 by Toby Gonzales

Social media is one of the best ways for companies to boost customer engagement, but companies need to realize that it is a long-term commitment. It can be a lot easier to hit the ground running than it is to keep customers engaged over a long period of time. Read on for some tips on how you can keep existing customers engaged with your social media feeds.

1. Make Incentives for Frequent Customers

One of the best ways to keep customers engaged on social media is to offer incentives for customers to make frequent purchases from your website or participate in social media conversations frequently.

Consider the ways that brick-and-mortar stores encourage existing customers to return to the store again and again. One of the most common ways they do this is by creating a rewards system whereby frequent customers can benefit from a higher volume of purchases. Creating a similar system for social media can be a great way to keep customers engaged.

2. Offer Deals on Larger Purchases

Another way that brick-and-mortar companies encourage customers to return is by offering good deals on large purchases. You can utilize this technique in your social media feeds by regularly offering coupons and special offers to your social media followers.

When using this technique, try to find ways to encourage customers to come back as frequently as possible. For example, you might think about offering deals that are only available for a very short amount of time or only to the first several people who share the message.

3. Focus on Valuable Content

The best way to maintain a social media audience is to emphasize quality with every post you make. When users log onto their social media accounts, they are looking for content that will be valuable in some way. Valuable content can take lots of forms, but you should focus on content that relates to your brand and your personal strengths.

A good way to do this is to turn your social media feed into an important education resource for people interested in your industry. In order to do this, find articles, videos, and other content that you find interesting in your role as a blog writer or company website operator. Then, as you share your own content, add in a good amount of info from related sources so that people come to view your feed as an important resource for such content.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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3 R’s of Social Media Etiquette

Posted on 10 May 2013 by Toby Gonzales

Social media is an important tool for websites and businesses of all types, as it can help boost a website’s audience by a huge margin. But used incorrectly, social media can actually turn off a lot of people who might have been customers. Here are the three R’s for smart social media use.

1. Reliability

Consistency is vital on the web, and it is one of the most important aspects of building your brand online.

Whenever you use social media sites, you should work to build a reputation of reliability. In doing so, you should focus on both frequency and quality. A regular schedule is important because it lets readers know what to expect at what times. If you post a few times each day and then disappear for a few days, your followers will disappear, too.

The same goes for consistency in the quality of your content. You should work on having frequent posts, but quality should be your first priority. Keeping the same style and quality of your posts helps readers know what they can count on finding when they come to your feeds.

2. Respect

Respect is vital in the social media world, and it is another big part of building your brand.

In order to attract more followers, you will need to project professionalism in your social media work. Sometimes, your content can be very quirky and weird. Unorthodox content is sometimes the most popular. But as you build your brand in social media, you should keep in mind that you should always respect your followers and other social media users. Not doing so can turn off a good part of your audience.

3. Reciprocation

When getting involved in social media activities, it is important to keep in mind that your main goal should be engagement. Social media offers great opportunities in terms of connecting with readers and potential customers.

But along with providing more content to your readers, you should also be reciprocating their effort. When your readers click on, recommend, and share your content, your website benefits. Part of encouraging them to do so is returning the favor.

Readers always appreciate when you, as the website author actively engage in conversation with them. Rather than waiting for users to run a conversation by themselves, you can click and comment on their links, too, so that the relationship feels more authentic.

Self-promotion is important sometimes, but being selfish can wind up costing you clicks.

 

Still have questions?? Check out our Facebook Page, our blog, or contact us and we will respond quickly.

Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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Social Media: Relationship Marketing

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Social Media: Relationship Marketing

Posted on 31 October 2011 by FBiframes

Are you or your employer new to social media or relationship marketing? Here’s your chance to get up to speed with building your brand online, with the following excerpt from the first chapter of Mari Smith’s new book The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.

To help you get started with social media marketing, let’s use the acronym P.O.S.T., a concept developed by Forrester Research.

P.O.S.T. helps to simplify and use a template for how to approach social marketing.

P Is for People

Where are your people? Are they mostly on Facebook? Are they on Twitter, LinkedIn, or Google Plus? Are they on a completely different network
that may be serving the Asian or European market?

You need to do some research and find out if your target market uses a particular online social network more than any others. Before you can do this, however, you first need to be clear about who your target market is.

Marketing professionals have long used psychographics to determine target markets — an analysis that consists of behaviors, trends, cultures, and ways of thinking attributed
to certain geographic locations.

With such a surge in online engagement, you can now also assess your target market based on technographics.

Technographics is a composite picture of the type of people you’re trying to reach, which networks they hang out on, and — perhaps most importantly — how you’re going to reach them.

O Is for Objective

What do you wish to accomplish through new media marketing? What is your main goal here? Do you want to build your e-mail list and sell more products? Are you looking to just improve brand sentiment, or do you want to launch a new product or service? Are you interested in creating more demand or increasing existing registration numbers?

Your overarching end result of your marketing needs to be clear.

S Is for Strategy

This is a step that people often miss entirely in the world of social and relationship marketing; they go straight to tools and tactics and overlook strategy. Many business owners get involved with social media as a result of peer and media pressure.

They jump on board — often blindly — because they’ve heard about Facebook and Twitter on the news every day and have seen other companies using Facebook as their primary landing page.

Unfortunately, they don’t join the sites with any clear objectives in mind; sometimes they don’t even know if their target market is engaged on those platforms.

In short, they don’t have a strategy. They just throw a page and profile together hastily and hope that somehow, something magical will
happen.

You have to plan out your strategy and ensure that it’s in alignment with your primary objective. For instance, when you set out to create your

Facebook fan page, ask yourself how you will engage people. Will you run a contest to drive people there? Will you send out a broadcast message to your current e-mail list to persuade your subscribers to come over and join you?

Will you let them know about a special offer that’s available only to fans?

T Is for Technology

Many businesses get this entire P.O.S.T. system backward and are trying to work with T.S.O.P.—in other words, they begin their efforts with technology.

They start by joining Twitter and Facebook and throwing together some semblance of a social profile.

Their “strategy” might be to use automated systems or hired staff to help build fans and followers, because they heard somewhere that it’s all about the numbers, and whoever
has the biggest Klout 2 score wins.

Unfortunately, most of these companies aren’t even clear about how to use these social sites—and many haven’t bothered to do the homework to figure out whether their target markets are even actively present on these sites.

However, it’s hard to imagine that at least a cross section of your target market would not be on Facebook. Facebook has well over 800 million active users is inching toward its first one billion members.

With that number of people on one platform, it’s almost guaranteed that your target market will be in there somewhere. Perhaps not every member and maybe not 100 percent — but it could be 20 percent or as much as 50 percent, with the remainder active on sites like LinkedIn and Twitter.

Excerpted from The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web by Mari Smith. Copyright (c) 2011 by Mari Smith International, Inc.

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