The latest hot ticket in the social media world is quickly becoming one of the most effective drivers of online traffic out there. Pinterest has exploded in usage lately, with millions of active users participating in the online collage sharing network. While many people use the site simply to share interesting or inspiring photos and other content, websites can take advantage by boosting their traffic to other social media sites via Pinterest.
A great example of the cross-promotional potential of Pinterest is the option for websites to post their YouTube links directly onto their pin boards. In cultivating a presence on Pinterest, companies create and curate various themed boards, just like individuals do. Companies can post photos of products or services (or service-driven outcomes for customers), and interested users can follow the links added below these images to the company’s site.
The same can be said for YouTube videos. For many companies, Pinterest has recently blossomed into one of the biggest drivers of traffic for all sorts of content, including online videos. Facebook and other social networking sites can also be effective for promoting videos, but because of Pinterest’s visual nature, the site can be especially powerful in drawing visitors to your YouTube channel.
When promoting content on Pinterest, it is important to understand the differences between this site’s structure and atmosphere versus those of other major social media sites like Facebook and Twitter. Pinterest’s boards are very visual and thus very intimate, directly demonstrating the character of the business. When online users see a board that is obviously promotional, they will likely head straight for the “back” button. That means that it is important for companies to add other types of content, in addition to their targeted videos. Having a variety of content makes it more likely that a larger number of people will come across your pin board, and you will have a better chance to boost traffic to your YouTube videos.
Consider sharing some content between Pinterest and your other social media outlets, but also be sure not to inundate followers on Facebook and Twitter with all of the pins you put up on your boards. It helps to be as active as possible on Pinterest, as pinning pictures and videos helps increase traffic to your boards, but it can get to be too much if you share all of those photos on the other sites, as well.
Toby Gonzales
Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.
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