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Why Isn’t Our Content Marketing Working? -

Why Isn’t Our Content Marketing Working?

Posted on May 22, 2013 by Toby Gonzales

So, you’ve decided to jump into the world of content marketing. Online content marketing can be extremely beneficial for any type of business venture, but it has to be done the right way. If your content marketing campaign hasn’t been working, here are some tips on how to get back on the right track.

1. Clarify Your Goals

One of the most important aspects of content marketing is establishing clear goals before you start creating material.

In formulating goals, you should think about making them realistic and measurable. Focus on what types of objectives would really benefit your company, and list them out in a clear fashion. It is important that they are measurable so that you can track your progress and know when you have reached your goal.

2. Stop Self-Marketing

One issue that many people run into in content marketing is over-marketing themselves.

Self-marketing is undoubtedly important, as it helps build your personal brand. But in content marketing, you should remember that readers are looking for valuable content, not just content about you. If you provide a more diverse set of content in your marketing campaign, you are likely to have better success. Keep in mind that even content about other things can ultimately mean benefits for you and your company.

3. Use the Resources Available

There are lots of resources at your disposal on the net, so make sure you are using as many as would be suitable for your company.

One of the most important resources available is social media. If you are writing a blog as part of your content marketing campaign, you are on the right track. But if you haven’t started sharing on social media sites, you need to start as soon as possible.

Social media is important for a lot of reasons. First, your audience will expand instantly. Second, your content will be spread to more places around the net, giving it a better chance of being seen.

4. Make It Easy for Readers to Share

In part of your social media plan, you should also make it easy for readers to share.

The first part of this is creating content that readers will want to share. That means interesting, valuable content that will be appealing for a wide audience. In addition, you should include buttons and links on your website to make it as simple as possible to share your site’s material.


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Toby Gonzales

Toby Gonzales is the Revenue Manager for FBiframes. Besides taking out the trash at FBiframes, he enjoys helping businesses implement their social media marketing plan. If your business' marketing plan or strategy needs new insight, drop him a line.

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